| Nowadays,management training gets more and more attention in the training industry.Entering the Internet era,training institutions are facing various challenges while welcoming good opportunities for development.Under the current situation,many domestic management training institutions are declining in the fierce market competition.The main reason is that there is no scientific and complete strategic planning.If we want to seek development in the predicament,we must seize the opportunity and find the strategic path that suits our own characteristics.On the basis of clarifying the concepts of management training institutions and the theory of enterprise strategic management,this paper comprehensively considers the different kinds of methods of literature research,a case study and a quantitative research,and chooses SWOT analysis of enterprise strategic management as the main research tool to analyze and solve the key and difficult problems in the development of Jinzhi education in Jiangxi.This paper elaborates the definition of the two aspects through literature research.According to the development process and current situation of management training institutions,Jinzhi education in Jiangxi Province is selected as the specific research object.This paper introduces the products,customers,marketing and odevelopment status of Jinzhi Education in Jiangxi Province.The comprehensive evaluation method is used to analyze the products.The results show that the training products of Jinzhi Education in Jiangxi have their own characteristics in improving management skills,but there are still many shortcomings in content,teacher control and teaching methods,touch and inspiration.At the same time,it discusses the development achievements,opportunities and challenges of Jinzhi education in Jiangxi based on the Internet.On this basis,it makes SWOT analysis on Jinzhi education.The analysis shows that in the past period of time,management training institutions in China have made considerable progress,and the arrival of the Internet has brought new opportunities and challenges to management training institutions.By analyzing the strengths,weaknesses,opportunities and threats of Jinzhi Education in Jiangxi Province,this paper formulates its strategic objectives and comes up practical plans for the development strategy.The transformation in strategic of Jinzhi Education in Jiangxi Province not only explores a planning path in line with the long-term development trend for itself,but also hopes to provide an example for companies similar to Jinzhi Education in Jiangxi Province.The author formulates a new strategic direction for Jinzhi Education in Jiangxi Province,and sets its strategic goal as a consultant partner to help it design its business objectives,so as to realize the transformation of its business type from curriculum/lecturer to consultant/consultant,and ultimately obtain customer trust and long-term cooperation.In the context of the rapid development of the Internet,training institutions are supposed to get away from the negative impact of the Internet on themselves,highlight their own characterists on the aspects of management,content and form of training,and develop long-distance network courses with the help of Internet tools,so as to fully understand and grasp the new teaching contents. |
