Font Size: a A A

Research On The Effect Of "Explanation" To Wushu In The Whole Media Environment

Posted on:2020-05-13Degree:MasterType:Thesis
Country:ChinaCandidate:W B LiFull Text:PDF
GTID:2417330575976671Subject:Sports
Abstract/Summary:PDF Full Text Request
The whole media combines a variety of media to achieve any desired information for any person,any time,any place,and to make the information more open,wider and deeper.In order to grasp the challenges and opportunities of the all-media era,we must use the results of the information revolution to promote the all-round development of martial arts and bring people closer to the martial arts.Taking the "interpretation" as a way to explain and explain the martial arts events from the perspective of objective professionalism,people's understanding of martial arts has been helped,and the mysterious mystery and unspeakable mystery of martial arts have been unveiled,making martial arts from mythology.Towards a humanized review and attention,providing theoretical basis and practical reference for the benign development and dissemination of martial arts.This paper uses literature materials,expert interviews,questionnaires and mathematical statistics methods to select 208 domestic audiences and 173 foreign audiences.According to the research design,the domestic and foreign audiences are divided into explanation and non-interpretation groups for investigation and data use.SPSS19.0 for statistical analysis.Whether in China or abroad,the commentary group was higher than the non-explanatory group in the four dimensions of knowledge acquisition,emotional experience,attitude to interpretation,and behavioral intention,and there was a significant difference(p<0.05).The knowledge acquisition of the commentary group at home and abroad is higher than that of the non-explanatory group;the emotional experience of the commentary group at home and abroad is better than that of the non-explanatory group;the commentary group at home and abroad is more interested in the attitude than the non-explanatory group;Compared with the non-explanatory group,the behavior is more eager to get martial arts-related knowledge and expectation to watch more martial arts-related videos;both domestic and international commentary groups and non-interpretation groups believe that narration is an important way for martial arts communication and development.Through systematic analysis,this study draws four conclusions.Media fusion provides a broad platform for the spread and development of martial arts,and also brings incalculable misunderstandings and false information to the audience,leading to the audience's cognitive bias towards martial arts.The narrator's narrative of the event is the basis of the audience's cognition of martial arts.The narrator is the decision-maker of information selection,which has a crucial guiding effect on the audience;the commentary has a positive and significant influence on the audience's cognitive martial arts;In the event,the martial arts commentary has significantly improved the cognition of the audience's knowledge,emotions,attitudes and behaviors in four different dimensions,which greatly promoted the positive communication effect of martial arts.
Keywords/Search Tags:all media, commentary, martial arts, communication effect
PDF Full Text Request
Related items