| During the preparatory phase of 2022 Winter Olympic Games,Beijing as the host city should take this event to develop the public ice and snow sports.This paper studies the current situation of ice and snow sports participation in Beijing and the influencing factors of Beijing citizens’ participation in ice and snow sports,which has a high theoretical and practical significance for the promotion of ice and snow sports.The purpose of this paper is to get the actual situation of Beijing citizens’ participation in ice and snow sports by investigation,including gender,frequency of participation,practice of participation,project selection,preference of training places and willingness to spend money.Through factor analysis method,this paper summarizes the influencing factors of Beijing citizens’ participation in ice and snow sports,finds out the public influencing factors and similarity,and finally according to the findings of investigation make some advices to promote public participation and the development of ice and snow industry.The significance of this study is to study the characteristics and influencing factors of Beijing citizens’ participation and provide guidance for the research group to understand ice and snow sports in theory,and to provide theoretical contributions for propaganda,promotion and development of ice and snow sports.The practical significance of this study is to scientifically promote local citizens’ get into healthy and civilized ice and snow sports awareness and lifestyle services,and to provide reference services for the government and relevant management departments to formulate ice and snow sports policies.Through literature search,expert interviews,questionnaires and mathematical statistics,this paper makes a comprehensive study of the data of the people surveyed.The result shows:1.Most respondents participated in ice and snow sports in a low frequency and a short period of each time,and there was a significant difference between male and female.In the choice of ice and snow sports,it can be divided into three categories:ice sports,snow sports and leisure sports.From the influence of monthly disposable income on ice and snow sports participation,citizens’ income has little impact on the number of ice and snow sports events.In fitness places,the majority of people choose ornamental venues with different sex and monthly disposable income.From view of expenditure intention,there is no significant difference between people with monthlydisposable income below 1500 RMB and people with monthly disposable income between 1500 RMB and 3500 RMB,but the significant difference between people with income above 3500 RMB.Research shows that with the increasingly income of citizens in China,people’s willingness to ice and snow sports is becoming higher.2.According to the relevant data of the respondents,the influencing factors of Beijing citizens participation in ice and snow sports can be divided into 4 parts: own conditions,concept influencing factors,facilities and publicity influencing factors.Among them,the influence factors of own conditions and concepts can be divided into learning and interest factors,sports habits and physical factors.Facilities and propaganda factors can be divided into two categories: sports convenience factors and propaganda factors.3.According to the characteristics of the respondents.this paper puts forward the following development strategies: promoting the research and propaganda of ice and snow sports,enhance the facilities of ice and snow sports and related systems,deep integration of primary ice and snow sports and national health sports,utilizing local talent advantages to train ice and snow sports matching talents,and build the image of Beijing ice and snow sports city. |
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