The Audience Research Based On The Marxist Journalistic Education In Colleges And Universities In Shanghai

Marxist Journalistic is the product of the application of Marxism to journalism practice,which was formed and developed in the China's journalism practice in the period of revolution,construction and reform.With the development of the Internet and technology,China's media pattern and public opinion environment are undergoing some lasting and profound changes.And the connotation and extension of Marxist Journalistic are also changing,which poses great challenges to the talent training of China's journalism institutions.As one of the earliest trading ports in China,the media industry of Shanghai was played an important role in the turbulent modern Chinese history.As the cradle of journalism talent training,colleges and universities in shanghai are shouldering an important mission of the time.As the forerunner of education reform,Shanghai is go-ahead about the Marxist Journalism Education.By sorting out the literature,I established an analytical framework for the audience research.Based on the objective analysis of the data collected in the in-depth interview and questionnaire,I was summarized four factors that influence the audience identification degree,and discusses the audience identification from the perspective of "Use and Satisfaction".At present,the educational practice of Marxist Journalistic in colleges and universities in Shanghai has made some achievements,but there is still great room for improvement.In the process of teaching,the communication between teachers and students is lack of further resonance reaction;The failure of make students fully feel that learning Marxist Journalistic is useful and valuable for them leads to the low enthusiasm of students.In terms of interest,most of the students are relatively passive and somewhat resistant to Marxist Journalistic.In the process of Marxist Journalistic Education,there is still a lack of emotional catalyst...In this regard,this paper put forward 7 points to enhance student recognition degree which summarized from three aspects.At the same time,this paper argues that China's Marxist Journalistic Education should better realize the audience,pay attention to all the concerns of the audience,and truly study the audience,as a way to change teaching methods and improve the effect of Marxist Journalistic Education.To be specific,it is necessary to combine the characteristics and psychological state of the audience,understand the structure of the audience,and understand the current situation of the audience's contact,cognition and recognition of Marxist Journalistic,which plays a fundamental role in improving the effect of Marxist Journalistic Education in China.