Research On Marketing Strategy Of Amateur Table Tennis Club In Wuhan Based On STP Theory

Due to the continuous development of China’s socialist market economy and the further improvement of the material and cultural life of the people,China’s sports industry has also made great progress and development.China’s amateur table tennis club has developed rapidly in China’s sports market.However,due to the imbalance of China’s urban economic development level and the relatively rapid development of urban development,some amateur table tennis clubs simply pay attention to immediate economic interests.In terms of management,it is very irregular.There are many problems in the hardware facilities of the club and the teaching content and level of the coaches.In order to meet the needs of consumers,through the investigation,research,analysis and summary of the amateur table tennis club market in Wuhan,applying STP theory,marketing related theories and research methods,research and explore how to ensure Wuhan amateur table tennis club Sustainable development,how to improve the service quality and market competitiveness of Wuhan amateur table tennis club.This paper uses the literature data method,field investigation method,questionnaire survey method,interview method and mathematical statistics method to study the market situation of Wuhan amateur table tennis clubs in the form of questionnaires,and the ages of consumers in Wuhan amateur table tennis clubs.Analysis of gender,income,and the purpose and interest of learning table tennis.Learn more about the current situation of the consumer market in Wuhan amateur table tennis club.Through the market survey of the coaches of the amateur table tennis clubs in Wuhan,the coaches’ sports grades and years of employment are counted,and the coaches’ teaching basis,teaching methods,teaching styles and teaching contents are studied and analyzed.Based on the STP theory,the market segmentation,market target selection and market positioning of the amateur table tennis club market in Wuhan will be divided into market segments of the amateur table tennis club market in Wuhan,and then the market target will be selected.Use the appropriate market target selection strategy to locate the amateur table tennis club market in Wuhan and find out the target market.Finally,using marketing-related knowledge,Wuhan Amateur Table Tennis Club has developed a marketing strategy suitable for its development from the aspects of product,price,channel and promotion.And draw the following conclusions:1.STP theory points out the direction for the development prospect of Wuhan amateur table tennis club on the one hand,and provides an opportunity for the commercial development model of amateur table tennis club on the other hand.2.Wuhan amateur table tennis club segmentation market is mainly divided into:early childhood market,primary school market,middle school student market and adult market.The first to third grade students in the early childhood market and the primary school market are the target markets of the Wuhan Amateur Table Tennis Club.3.The coaches of Wuhan amateur table tennis club mainly teach with their own experience.In the teaching style,the main ones are conservative and executive,and the coaches are used to the traditional teaching mode.4.The products provided by Wuhan amateur table tennis club are too single and need to be further explored.The market channels are relatively simple,and there is no reasonable use of the Internet and mobile phone network platforms.