| With the successful bid for the Winter Games in Zhangjiakou, Beijing,China’s sports industry has entered a new page, the sports market has become an indispensable part of China’s socialist economic development. With the pingpong ultra league tournament Wuhan peace of mind 100 percent settled in Wuhan city and in the year2015 won the 1st runner up honors, Wuhan City table tennis boom and a burning of Wuhan sport. This paper from the Wuhan City amateur table tennis club’s internal resources and external resources utilization of analysis, through the analysis of the main problems of Wuhan City amateur table tennis club of resource use management exist,Wuhan City amateur table tennis club resources optimization use development countermeasures were obtained, so that the Wuhan City amateur table tennis club in the mass sports development process to keep pace with the times. In the search for their own development path and to profit for the purpose of business philosophy, the club resources utilization management scheme and practice of combining, and gradually formed a set of perfect table tennis club resource utilization management program, the club is able to show its superiority in social competition. Through this research, not only to provide a theory for the Wuhan City amateur table tennis club management reference,but also for other sports clubs management layer provides theory reference, the Wuhan sports club can flourish. Research results show:First, Wuhan City amateur table tennis club space position distribution is relatively uniform and club venues in the table layout is unreasonable, the Wuhan City amateur table tennis club game entertainment venues and training site layout exists certain irrationality. There is a gap between the efficiency of the club and the use of the site in different time, the club venues in the morning of the lowest utilization rate, the highest utilization rate in the evening. During the holidays, the club has a good economic benefit, and the club business is not booming during the holidays.Second, Wuhan amateur table tennis club coach resource diversification, coaches can not fully realize the value of the use of resources in some coaches can not fully realize their own value. Wuhan City as the more colleges and universities, the coach of amateur table tennis club, mostly from college students, the teaching ability is uneven club in the use of different levels of coaches appeared class distribution unreasonable phenomenon, plus club teaching mode is single, club coaches resulted in its value is notfully play.Third, Wuhan City amateur table tennis club consumer consumption motivation has diversified characteristics, club in stimulate the existing consumer resources and mining potential customers resources including: public platform to build enough; lack of club to communicate with consumers; promotional products, selling less than; failed to achieve a chain reaction of family sports.Fourth, Wuhan amateur table tennis club realize the social benefits and economic benefits to the club, but in the use of competitive talent resources to ignore the full play.Fifth, The problems with Wuhan amateur table tennis club on the outside resources and propaganda work, influence the club social benefits, the direct cause of the decline in economic benefits of the club. The club on the surrounding communities, schools and other units as well as external resources propaganda is not enough, the loss of many potential consumers. Wuhan amateur table tennis club mostly did not fight the enemy separately formed a collaboration. |
