The Education Guidance Study Of College Students' Consumption Concept

College students as a special social group,the correctness of their consumption concept,not only has an important impact on their own learning,life and future life,but also directly affects the entire society's consumer value orientation.This article is divided into four parts.The first part is the introduction.It introduces the background and significance of the study of college students' consumption outlook education,expounds the current research status of consumption outlook education at home and abroad,and points out the research ideas,research methods and innovations of this article.The second part defines the related concepts of current college students' consumption outlook education,and analyzes the theoretical basis of its research,including Marxism consumption theory,Maslow's hierarchy of needs theory and sustainable development theory.In the third part,based on the survey questionnaires of college students' consumption status in Shanxi,this paper analyzes some problems in the college students' consumption outlook,mainly including:blindly congregation,comparison and consumption;crazy star-chasing,idol consumption;purchasing luxury goods,showing off consumption;impulse lending,advancement consumption.The above problems are mainly analyzed from three aspects:society,school,and family.The fourth part proposes the measures of education to guide college students to establish a correct consumption concept:to give play to the active guiding role of the society,to strengthen the supervision of the market,to give full play to the functions of the mass media,and to create a good social consumption environment.We must give play to the role of the school's main channel,improve educational programs,and give active guidance;innovate teaching methods,correct unreasonable consumption concepts,optimize the campus environment,and enhance cultural leadership.We must give play to the necessary supplementary role of the family,attach importance to the education and guidance of the concept of children's consumption,give full play to the model role of parents,and cultivate moderately thrifty spending habits.