A Study On The Influence Of The Phenomenon Of "Network Celebrity" On The Thought Of College Students

With the rapid development of network technology,the network media are constantly update and change,from traditional media to new media,and finally get into the era of self-media.The emergence of the phenomenon with "network celebrity" is not only a new trend of social development,but also a new and diversified concept of value.Netizen,especially college netizen have become more and more popular.As a group of young people concern about "Internet Red Man",college students are vulnerable to negative energy.Because they have less social experience and weak discrimination ability.Ugliness appreciation,which subverts traditional values,has become a new trend of network culture and has an indelible influence on college students’ thoughts.In order to cope with this question,we should give full play to the advantages of ideological and political education in colleges to carry the positive energy of society,optimize environment of network,and,and use the positive energy of "network red man" story to encourage,demonstrate and guide to change some things.So it impel college students to establish correct values.This paper mainly studies by means of questionnaire,chart analysis and literature research.The article is mainly divided into five chapters.The first chapter is the introduction.It mainly introduces the background,significance,and current research situation at home and abroad.The second chapter is an overview of the basic theory,which is mainly an interpretation of the phenomenon of "Internet Redskins",which includes the definition,type,and concept,characteristics,and development stage of the phenomenon of "Internet Redskins";The third chapter is a sample survey with the impact of "Internet Redskins" on college students and analysis of causes.According to the questionnaire,we understand the current situation of the influence of the phenomenon of "Internet Redskins" on college students,and deeply explore the causes of the impact.The fourth chapter is the analysis of theinfluence of the phenomenon of "network celebrity" on college students.The impact is summarized from two aspects: impact and example.The fifth chapter is to put forward the corresponding countermeasures to the negative impact of the phenomenon of "network celebrity",which needs the joint efforts of society,network media,universities and college students.