The Study On The Media Responsibility In The Process Of Improving Teenagers’ Physical And Mental Health

According to the results of the recent survey on teenagers’ physical and mental health in China in 2014,the overall situation of teenagers’ physical and mental health in China is not optimistic(such as the high rate of myopia).At the same time,with the rapid development of media technology and its related applications,media exerts various subtle influences on people’s social life.Based on this,the article embarks from the mediated social background,by using the theory of media responsibility,the health belief model and related theory.And combined with the suggestions of relevant experts,based on the scientific definition of adolescent physical health promoting the media responsibility,the paper proposes the the cause of physical health level of teenagers in the process of promoting the media should fulfill the responsibility,and builds the specific content which the media should fulfill social responsibility,and reveals the implementation status quo that the media responsibility promotes the younster health.This study not only expands relevant theories in the field of promoting teenagers’ physical health level and enriches the research field of media responsibility theory,but also provides a reference model for the practice of enhancing teenagers’ physical health in China from the perspective of media communication.With "media responsibility","physical and mental health","teenagers","fulfillm ent actuality","media addiction" as the key words,the paper is through a variety of ways to collect and analyze the literature related to this study.From the concept,reason and content of media responsibility in the promotion of young people’s physical health,the theoretical framework of media responsibility in the promotion of young people’s physical health is preliminarily constructed.By using the questionnaire survey method,993 primary and middle school students from Shanghai,Jiangsu,Zhejiang and Anhui provinces(one provincial capital city and 1-2 county-level cities are selected as the survey areas respectively)are selected as the research objects(questionnaire survey objects)to find the media use of teenagers at the individual level.At the same time,combined with in-depth interviews with 10 parents,it reveals the actual state of media responsibility fulfillment in teenagers’ physical health promotion from the qualitative level.The results show that the definition of media responsibility in adolescent physical health promotion can be divided into broad and narrow definitions.In a narrow sense,it refers to the legal,moral and other public responsibilities and social obligations that the media and their practitioners should fulfill in the communication activities(including the media communication activities of traditional media and the media communication activities of new media)to promote the improvement of teenagers’ physical health during their growth.In a broad sense,the definition generally refers to the social responsibilities that all communication activities in the current media society(including traditional media communication activities and new media communication activities)should fulfill in the process of influencing factors of young people’s physical health.As the main body of responsibility,the media and their practitioners,through the collection and processing of information and certain communication behaviors or activities,have certain effects on the social influencing factors of teenagers’ physical health during their growth.In this process,the media should assume a series of social responsibilities.Based on the data of questionnaire survey and interview results,this paper reveals tha the current situation of media responsibility implementation in teenagers’ physical and mental health promotion.In the aspect of sports skill teaching,the media has great influence on the youth.In terms of the enhancement of physical health atmosphere,the responsibility of media should be enhanced.The influence of media on health literacy is better than that of sports literacy.In the aspect of correcting bad habits,the correction of teenagers’ bad habits needs multi-media cooperation;In the aspect of media addiction prevention and control,family,school and society need to make use of the joint force of media.To construct the media’s responsibility model in the process of promoting teenagers’ physical health and establishing the communication model of "media--sports literacy and lifestyle--health level".Starting from the media,it is divided into the content innovation of the media itself and the function of the media,which are divided into two logical paths: "media content--sports literacy--health level" and "media function--lifestyle--health level".In order to strengthen teenagers’ physical and mental health and promote the fulfillment of media responsibility,it is suggested that the media should improve the content quality to improve teenagers’ physical and health literacy.In the communication activities,it need call on teenagers to reduce screen time,enhance self-control,and have reasonable use of media products.And it should encourage young people to participate in outdoor activities and sports to build a healthy lifestyle.