| In the era of big data,the application and dissemination of information data has brought about major changes in people’s work,life,and ways of thinking.It is our ultimate goal of research and application of big data to deeply understand the things themselves,to explore the laws and connections between things,to grasp the future development trends of things,and to predict their trends.Especially in the field of ideological and political education in colleges and universities,the combination of cloud computing and massive data is a new idea brought to the traditional ideological and political education in the era of big data.At the same time,the unique analysis and forecasting function of Big Data also provides a new way of thinking for ideological and political education in universities in the context of the new era,broadening the space for ideological and political education in universities,and enriching the educational content and innovation of ideological and political education in universities.The education methods of ideological and political education in colleges and universities.Therefore,in the era of big data,it is an inevitable trend to innovate the ideological and political education mechanism in colleges and universities.This paper adopts literature analysis,questionnaire survey,and interview methods.At the same time,it draws on and absorbs research results on big data at home and abroad.Based on the basic problems of big data,it selects four college students in Shenyang for sampling.Questionnaire survey.At the same time,interviews were conducted with the ideological and political educators of the four schools on the status quo of the application of their school big data.The discovery of the application of big data faces enormous challenges,and a comprehensive and systematic analysis of its influencing factors.Finally,on this basis,we propose countermeasures and suggestions for innovative ideological and political education in the era of big data.The main research contents and research results are as follows:First,the status quo of big data applied to ideological and political education in universities was investigated.A survey questionnaire on the status quo of ideological and political education in colleges and universities was designed.The results of a questionnaire survey conducted by four university students in Shenyang were selected.The results show that colleges and universities in the current application of big data present a general order for students’ ideological and political education.People are in good condition.Big data has brought many opportunities for ideological and political education in universities.It also faces many challenges.These challenges will affect the effectiveness of big data applications in ideological and political education in colleges and universities,and are not conducive to the development of ideological and political education in colleges and universities in the era of big data,and have become an urgent problem to be solved.Second,a systematic and comprehensive analysis of the factors affecting the effectiveness of ideological and political education in colleges and universities in the era of big data was carried out.The analysis pointed out the impact of Western multiculturalism,the dissemination of complicated and complex information on the Internet,and the lack of relevant policies and regulations for bigdata applications.The importance of colleges and universities for realizing big data needs to be strengthened,and the privacy protection mechanism for collected data is not yet complete and indoctrinative.The ideological education model needs to be improved,the influence of parental exam-oriented education methods,the urgent need for parents’ improvement of the theoretical literacy of big data,the bias of their own values and the poor ability to screen negative information on the Internet,etc.The application of data in ideological and political education in colleges and universities is not yet widespread enough.Finally,the countermeasures and suggestions for the innovation of ideological and political education in colleges in the era of large numbers are put forward.The collective includes the construction of big data is a good atmosphere for ideological and political education in colleges and universities in the era,the role of universities in the era of ideological and political education in the era of big data,the improvement of the family ideological education environment in the era of big data,and the improvement of college students’ self-education ability of big data.It is hoped that these countermeasures and suggestions can provide reference and reference for the innovation of ideological and political education in colleges and universities in the era of big data. |