Research On Ideological And Political Education Of College Students Under The Condition Of Self-media

With the popularization of Internet and the rapid development of information technology,the We Media represented by Microblog and WeChat begins to integrate into people's daily lives in a wide range.There merges various programming software and applications,which makes the We Media become a critical platform where people can open their horizon,acquire knowledge and share experience.We Media rapidly sweep all the universities and colleges in its special spreading ways,and the university students,as a group of the main users,have closer and closer connections with We Media gradually.We Media's rapid development brings opportunities to the ideological and political education of university students,and it provides a wider platform with more diverse information while enriches the education method as well as the contents to the largest extent.However,We Media also brings unavoidable shock to the ideological and political education of university students,challenging the educators' dominant positions.Meanwhile,the innovation and effectiveness of education mode should be improved.This thesis takes the Study on Environment of Ideological Political Education,Marx's theory of man's overall development and communication theory as its foundation,and,by using the methods of documentary research and the combination of multidisciplinary theory,makes analysis on the basic definition,development trend and characteristics of We Media and the present ideological and political education of university students under the condition of We Media.It gets down the existing problems as well as the reasons on the basis of the opportunities and challenges,and then explores the strategies for strengthening the ideological and political education of universitystudents under the condition of We-Media.The innovative point if this thesis is: systematically demonstrates the present ideological and political education of university students under the environment of We Media;analyzes the opportunities and challenges of the ideological and political education of university students under the condition of We Media;enrich the contents of ideological and political education of university students in this new age.Aiming at the problems existing in the ideological and political education of university students under the condition of We Media,this thesis has put forward the innovative strategies with strong pertinence,including making full use of We Media to improve the attraction of ideological and political education and to widen the channels of the ideological and political education of university students,and establish perfect system of ideological and political education.