Research On The Optimization And Innovation Of Public Service In University Sports Stadium

The report of The 19 th National Congress of the Communist Party of China point out that,China enters a new era and what we now face is the contradiction between unbalanced and inadequate development and the people’s ever-growing needs for a better life.The major principal contradiction of our physical culture is the unbalance between people’s ever-growing needs for sports and the nadequate social sports resources.With the development of Internet era,cloud computing,big data and the other modern communication tools have promoted a series of innovations in the field of public service.From basic public services,economic public services,public safety services to social public services,the administrative departments have been actively using technological to improve efficiency.Large-scale stadium are public goods.As an important part of the university,the digital innovation directly embodies the level of the information and intelligence of the campus.The "13th Five-Year" plan pointed out to carry out a wide range of fitness,increase the supply of public services,promote the network service,in order to meet the diverse needs of the public.However,due to the historical management mode and other reasons,the service and utilization rate of domestic university sports stadium is not high.One significant problem is that,university teachers and students have a high demand in physical exercises,,but they have no access to know the reality of sports venues inadequate allocation of resources,such as how many people are using the facilities at the same time.Therefore,how to use the new media and digital technology to help stadiums and gyms serve the teachers and students much more better in real time,becoming an important topic.In this study,the author takes the stadium of South China University of Technology as an example and combines her several years management experience in sports venues.By taking the view of public product,using the method of social science and statistics,as well as comparing the difference between china and other countries’ universities,the study aims to discover the characteristics,frequency,peak and trough stage of the university stadium,to find how innovating the campus intelligent system.In the end,it suggests that firstly we should update ideas,raise awareness and strengthen system construction,secondly deepen the reform of the public service of the stadium and gymnasium,and finally open the official account of the campus stadium.Therefore we can help college students to access high-quality fitness resources in digital era,to improve the utilization rate and efficiency of university stadiums,and to optimize the supply and quality of sports resources.