Research On The Combination Mode Between Colleges And Companies Of Scientific Fitness Guidance Service From Colleges And Universities Of Physical Education

With the rapid development of such areas as politics,economy,science,culture and so on since China's reform and opening up,people's material and spiritual life has been continuously promoted and satisfied.The cause of national fitness is related to the physical,mental health and life happiness index of every Chinese people,and even related to the vigorous development of the cause of socialism with Chinese characteristics,so it is imperative to promote the development of the cause of national fitness without any delay.However,the popularity of sports in China is not widespread,the public service facilities are not inadequate,the level of sports technical services is low,and the consciousness of voluntary participation in fitness is not so strong,which seriously restrict the promotion and progress of China's fitness cause.Therefore,the main purpose of this research is to make a deep research and exploration on the close combination of scientific fitness guidance services between schools and enterprises on the basis of a comprehensive understanding of the resources allocation of sports institutes between colleges,universities and sports enterprises,to explore and construct the combination model that physical education in colleges and universities to serve the public scientific fitness between colleges and enterprises,and to prove its feasibility from aspects of theory and practice,so as to promote the construction of "Healthy China".This paper investigates the physical fitness needs of the urban residents in Jiangxi Province by making use of literature survey,questionnaire,expert interview and logic analysis,By studying and analyzing the present situation of the urban residents' fitness in Jiangxi Province,the market supply and demand of scientific fitness guidance service,the construction of the combination model of physical education departments of colleges/universities and sports fitness enterprises,this paper draws conclusions as follows :(1)At present,the scientific fitness guidance mainly depends on the government,with the market and the social department attached.Because the government is overburdened,and there is a phenomenon that the scientific fitness service is overwhelmed and the service is missing.(2)The growing demands for scientific fitness guidance of urban residents in Jiangxi Province,present the present situation of diversification of demand characteristics and content diversification.They are different because age,sex,and influenced by their own conditions.(3)Colleges and departments of physical education have abundant advantages as materials,human resources,etc.But colleges and universities are located far from the market,so it is difficult to serve the public scientific fitness directly.(4)Sports fitness enterprises also have the advantages of materials,human resources and financial resources,but because of their weak scientific and technological strength,they can not serve the public scientific and national fitness in depth.(5)According to the basic train of thought that university sports departments and enterprises have complementary advantages,strong alliances and win-win results,the combination mode between colleges and companies of scientific fitness Guidance service from Colleges and universities of Physical Education is put forward.(6)This mode should include the basic principles of school enterprise cooperation,resource integration,cooperation content,operation mechanism,mutual benefit,feedback mechanism and so on.