Research On The Communication Of College Sports Culture In Micro-era

Along with China’s rapid economic development,social progress,sports culture is undergoing tremendous changes,sports in the ancient era,accompanied by the production of human progress,and enrich the variety of rich,the rules are constantly changing and increasing,gradually rich distinctive characteristics of sports culture,rely on various forms of media in in the world.After twenty-first Century,the way of communication is also changing dramatically.The media information is also developing.The influence of media information on college sports culture has reached an unprecedented level.Especially in 2009 and 2012,accompanied by the birth and rapid development of micro-blog and WeChat,it announced that the micro era dominated by micro-blog,WeChat and micro film has arrived.The communication channels represented by micro-blog,WeChat and microfilm channels are gradually replacing traditional channels such as TV,radio and newspapers,and of course,sports culture naturally includes them.Compared with traditional communication channels,micro-blog,WeChat,microfilm and other emerging communication channels under the background of micro era have a very significant advantage,and they are loved and supported by more and more people.However,the communication channels in the micro era bring convenience to the dissemination of university sports culture,but also bring some negative effects.This calls for our vigilance and relevant measures to improve.According to the relevant literature,questionnaire survey,expert interviews,field investigation,mathematical statistics and logical analysis method,analysis of the status of the micro communication era of university sports culture,summed up the mode of micro era sports culture of university mainly has convenient,random,onlookers and treason;step by step analysis the University Sports culture material culture,physical education,system culture,spiritual culture and behavior of broadcast content;and actively explore the main way of micro era college sports culture spread to micro-blog,WeChat,micro film.Correlation analysis was carried out by the era of micro propagation characteristics,trying to find out the influence factor of the era of micro propagation of sports culture in Colleges and Universities: the era of micro propagation randomness caused a crisis of confidence;micro convenience communication times lead to lack of college sports culture heritage;micro propagation times onlookers cause the topic of college sports culture dissemination is not clear enough;micro rebellious age spread caused by sports moral deficiency,and school facilities due to insufficient material and cultural communication of sports culture dissemination of the contents of the lack of.According to these factors put forward relevant development strategy of university sports culture dissemination of micro era: to pay attention to the perfection of human nature and culture with the integration of sports culture dissemination channels,taking into account the cultural characteristics of specialization and popularization,improve the college sports culture communication regulatory mechanism;pay attention to sports to carry out the work of strengthening the campus sports equipment investment for college sports culture the health communication and the development of colleges and universities should escort.