A Research On The Influence And Countermeasures Of "Micro Age" Contact Way To University Student Values

Under the background of “micro age”,the communication way based on the Marxist communication theory and Habermas’ communication theory,which mainly rely on the micro media such as Weibo,We-chat and so on.It has the characteristics of information interaction,instantaneity and mini and so on.This kind of communication has become a necessity in college students’ life,affecting their values.A value is a person’s evaluation and view of whether or not the surroundings meet the needs of the subject.It has the function of regulating function,guiding function,motivating function and evaluating scale function to people’s behavior.Nowadays,the values of college students are characterized by subjectivity and contradictoriness,which are easily eroded by bad information on the Internet.At the same time,the malleability and relative stability of college students’ values are conducive to the positive education and guidance of education workers.College students must set up correct values,because correct values are the necessary conditions for college students to grow up,which is the inevitable requirement of social modernization.The formation of college students’ values and established by the influence of such factors as family,society,school,and the “micro age” interactions will increasingly become one of the important factors that affect college students’ values.New forms of “micro communication”provide new carrier for college students’ values education,enrich the content of values education,enhance the interaction frequency values education,improve the college students’ values education more interesting.It is helpful for college students to broaden their value cognition and broaden their horizons.It is helpful for college students to establish correct interpersonal and talent view.But,at the same time,open and pluralistic information,network such as poor regulation makes some false information,unhealthy information and even western ideological trend to infiltrate among college students,affect the value of the college students’ attitude and value judgment,the cause of errors occurring in college students’ value orientation,and college students reality exchanges indifference and neglect.Therefore,we should make full use of the advantages of “micro communication” to find out the countermeasures to strengthen college students’ value education in the following aspects: attach importance to“micro media” to establish guidance and supervision mechanism;Occupy the “microposition” to resist the corrosion of non-mainstream ideology;Build “micro platform” to communicate the main channel of college students’ communication;Speaking of“micro-language” embodies socialist core values;Promoting the media literacy of college students and integrate health into “micro-communication”;Through the cooperation of the family,school,society and government,the “micro power” of good value guidance can be achieved.