Study On Strategies Of Mass Amateur Football Events In Shandong Province Based On SWOT-AHP

Football is the most ornamental sport in the world.It is deeply loved by people with its own charm.In China,with the rapid development of economy and society and the increase of people's leisure time,more and more people invest in sports and fitness.As the biggest sport in the world,football is naturally popular and loved by people.At present,amateur football matches in all parts of the country are in full swing.But at the same time,all kinds of negative problems also arise,such as loose club management,insufficient funds for club operation and low degree of Amateur League marketing,which restricts the healthy development of amateur football matches in Chinese cities.This study takes the development strategy of amateur football matches in Shandong as the research object,using the methods of literature,interview,Delphi and SWOT-AHP analysis to explore the internal and external factors of the development of amateur football matches in Shandong province.Through the construction of the SWOT-AHP strategic model of the amateur football matches in Shandong Province,this paper tries to explore a suitable method.The road to the development of amateur football matches in Shandong province.Through the study,the following conclusions are obtained:1.the advantages of amateur football matches in Shandong are rich and colorful,many teams and high levels,the extensive participation of sports associations and social forces,the flexible and standardized competition system.The disadvantage of the development of amateur football matches in Shandong province is to be improved by the referee's law enforcement level,the lack of club operation funds and amateur events.The market is not perfect,the construction of the internal management system in the club is not perfect and the media promotion of the competition is urgent to be strengthened.The opportunity for the development of Shandong amateur football matches is the strong support of the popular sports industry,the vigorous development of sports industry,the state and the provinces and cities,and the threat of the development of amateur football matches in Shandong province.Other sports for football market competition,lack of regulatory system,sports legal environment is not perfect,business impact.2.combined with the results of AHP weight analysis,the SWOT strategic quadrangle of the development of Shandong amateur football matches is constructed.According to the center of gravity of the quadrangle,the development strategy of amateur football matches in Shandong province should be taken to take advantage of external opportunities and overcome the WO development strategy of internal inferiority.3.put forward the following strategies for the development of amateur football matches in Shandong:improve the supervision system of amateur football matches,strengthen the management of the events,strengthen the publicity of amateur football matches,enhance the influence of amateur football matches,enhance the ability of the referees to learn business,improve the level of the referees' law enforcement;rely on the rich and rich of the referees.The mass base and site resources,the construction of amateur football brand events in Shandong Province,fully mobilize the services of the spare parts of amateur football matches,and further extend the industrial chain.