The Influence Of Net Red Phenomenon On College Students' Thought Behavior And Guidance Research

With the rapid development of Internet,the phenomenon of "Internet celebrities" has aroused the attention of all circles of society."Internet celebrities" can be said to be active in all aspects of cyberspace.They are the products of the media era,free exp ression era,fan era,and commercialization era.They have a plenty of hard work,upw ard,and conscientious in the positive energy web celebrity,constantly play its positiv e effect,but at the same time also there is a communication network vulgar and vulgar cultural phenomenon of the negative web celebrity.This not only has a real impact o n online learning life,also for contemporary college students has had a profound influ ence,the thoughts and actions of its negative influence hinder the formation of college students' world outlook,the outlook on life,values and development.Therefore,soci ety to build the positive and healthy harmonious network culture environment,guide s tudents to form correct world outlook,the outlook on life,values and rational network concept,theory and practical problems to be solved at the present time.This article obtains from the concept of Internet sensation,combing of the develo pment of web celebrity phenomenon,through the questionnaire on college students' th oughts and actions of web celebrity phenomenon,summarized the status quo analysis,the influence of the anatomy of the obvious features of web celebrity spread,and then to some representative "web celebrity" cases highlight its propagation characteristics;The integrated use of network communication,psychology and other disciplines as th eoretical basis,from the social environment,motivation and the psychological motivat ion of college students is analyzed negative net why red to red;The purpose of this pa per is to through the analysis of the causes of a negative impact on web celebrity phen omenon,explore coping web celebrity phenomenon for college students to form effect ive countermeasures of negative effects,and puts forward stepping up efforts in superv ising the spread of web celebrity phenomenon;Promotion media "gatekeeper" respons ibility;Colleges and universities set up the moral principle of the people,and grasp th e power of online public opinion;To strengthen college students' ideological and polit ical education hold good degrees effect etc.,to build online and offline concentric circ les,better embodies social consensus,build a fine network space,to form the main me lody is energetic,high network environment.