The Dilemma And Resolution Of The Development Of Health Qigong Under The Perspective Of Mediasport

With the development of the main sports industry,sports-related industry and the national strategy of national Health for the whole people,the interactive effect of media industrialization and Health for all has been formed.Modern media has developed to the present day,communication technology and internet interconnection bring the charm of sports to all corners of the world to share.Without exception,the Health Qigong as an outstanding national traditional sports project,its practice form and Health effect have been paid much attention by the state and the mass class in recent years.Regardless of the kind of communication and media transmission,it is self-evident that it plays an important role in the overall construction of Health China strategy,the strategy of Cultural Power and Sports Power.Therefore,the positive promotion and practice of health Qigong and media relevance have become the necessary way for the development of health Qigong,and is the inevitable trend of its development.Based on the local research of "mediasport",the paper expounds the process of spreading Health Qigong project from the media perspective,using literature,logical analysis,case analysis,comparative study and expert interview to start with the elements of the transmission path of Health Qigong,combining with the process of spreading development,this paper studies the deficiency in the development of Health Qigong at present.It is well known that the political function of Health Qigong,which was born and developed in a specific country context,is organically integrated with state support for the media as a natural monopoly,and if its development is fully placed in an open environment,it is bound to face great difficulties and challenges when it is allowed to play in the free market and everything.The analysis of objective problems such as one is helpful for us to understand the stage of the current health qigong and mediasport contact.In the author’s view,the media sports perspective is actually a kind of pattern exploration.As a very political and policy work,the current development of health Qigong is hampered by such factors as historical limitation and personnel structure,although it is supported by the official support of national strategies such as Health for all and healthy china,in recent years,its development has been generally good,but it still needs to be fully studied and used for reference in sports such as basketball,football and other sports with high media exposure and high level of participation in sports,the author tries to make a comprehensive summary of the conditions and characteristics of the development of the media sports model,examine and probe the predicament of health Qigong under the view of media sports,and try to explain the reasons behind the phenomenon,and through the development of the reality of the plight,to find a way to alleviate the predicament.Research the health Qigong project from the perspective of media sports,and find out how to deal with the relationship between the public welfare and the market correctly through the media,and let the media and health Qigong projects work together and win-win,it is a time-sensitive and realistic thinking,and also become a difficult problem in the process of searching this article.Standing in the media standard and health Qigong project,based on the comprehensive angle of multi-disciplinary integration,such as sports sociology,national traditional sports science and sports communication science,the author tries to understand and explain the plight and relief of health Qigong project which exists in the perspective of media sports.The following conclusions are drawn:(1)The development of Health Qigong from the perspective of mediasport is a systematic project based on multiple dimensions.Fully enhance the participation of media resources in government work,and make useful reference for the dissemination of Qigong.(2)The current development mode of Health Qigong is subject to the plight of the Health Qigong standard.The relief of its development dilemma must take both the government and social forces into consideration,and have to deal with the demand relationship between the national interests and the interests of the masses.At the same time,it is necessary to explore the socialization and commercialization of sports.(3)The application plight of Health Qigong can be summed up as follows: the limitation of the organizing style of the sports events,the limitation of the sports system and the audience concept,the simplification of the media platform,the lack of the social capital input caused by the absence of the policy and the limitation of the sports market management mode,which makes the Health Qigong stop by the media to construct its stage;(4)Based on the limitations of the two dimensions of the media sports model and the Health Qigong project itself,the author concludes the solution to the above difficulties: the overall improvement of the quality of the media industry,the desalination of the class concept and the construction of the media communication platform,the dilution of the rank consciousness of the media service,the industrialization and the commercial integration.The implementation of policy guarantee measures,the innovation of Health Qigong sports exercise,and the excavation of cultural value and the implementation of Health Qigong brand strategy.(5)There is a symbiotic relationship between the media and the Health Qigong.The construction of Health Qigong by the media is not only a political task,but also a kind of media literacy dissemination activities.Its development is still a long way to go.At the same time,it also calls for the overall awakening of the national traditional sports culture awareness and the continuous progress of the economic and political society.