Application Of New Media In Mass Sports Events In Shanghai

The term “big data” has come to be known since 2012.At the same time,with the rapid development of society and technology upgrades,the new media which spread the information by personal.The new media has shake the dominant position of traditional media,and it gradually moves towards the mainstream,and quickly occupied a place in the field of sports media.In the aspect of media communication,mass sports events have less appeal to traditional media,so the media coverage of mass sports events has not great development.Under the background of urban construction of world famous sports city and national fitness in Shanghai,the development of mass sports has become important than before.And the development of sports events and national fitness can not leave the Media publicity and promotion.With the mass sports events system has gradually built.The reality of new media in mass sports events has carried on the beneficial practice and attempt,and the new media in mass sports application development can be used for reference.The article takes 2017 Shanghai Amateur Sports Games as the research object.The article analysis and conclude the new media application of 2017 Shanghai Amateur Sports Games by questionnaire method,Content analysis method,Text analysis and Literature Review Method etc.It is guided by theories of communication and management.On the basic of research achievements in the related event model,The article summarizes the characteristics of the new media in the mass sports and analyze its main problems and put forward countermeasures.The research content includes:1)Definition of mass sports events and new media;2)The text analysis of 2017 Shanghai Amateur Sports Games New media reports;3)The basic information of new media for participants in the event;4)Comparative analysis of new media applications;5)The summary of The new media application features of Shanghai;6)Analyze the problems of new media application in mass sports events of Shanghai;7)Put forward some relevant strategies.Conclusion of this paper:1)New media is a communication technology that rely on the continuous development of modern digital technology platform and use the digital transmission,which based on the Internet,integrating other media forms,and new forms of media are diverse.According to the research content of this paper,this paper selects network media,microblog and WeChat to carry out specific research.2)Mass sports is a popular sport competition,which equivalent to mass sports events.It is mainly different from competitive sports,and is mainly engaged in the experience,with leisure and entertainment as the main purpose of participation.3)The new media participation of mass sports events in Shanghai has been more extensive,among which the network media,WeChat and microblog have their own characteristics.4)Overview of the report:the government is the main advocate;the report focuses on the finals and the badminton,basketball,fencing and other projects in the league;the genre is mainly information;WeChat accounts for the most;reporting time focuses on June,october and november.5)Report comparison:the network media is weakened,and the local media occupies the main position;the activity of microblog is small,the information source is diversified,multimedia facilitates microblog interaction;WeChat focuses on the hot spot of the project,reportdiversification,the content lack innovation and homogenization;WeChat has become a new way to register for events.6)The characteristics of the participants in Shanghai mass sports events:the proportion of male is slightly more than female;The main crowd is the working staff;the age trend is younger.7)The characteristics of the application of new media in the event for participants in Shanghai mass sports events:the proportion of male is more than female;and online registration has become an important channel for competition registration.8)The application features of new media in mass sports events in Shanghai: WeChat will replace the online media as an important platform for the event communication;time interval and there are key project reports;the local network media occupies an important position and the overall participation of new media is constantly improved;media transform role and deepen the event spread;competition culture is becoming more prominent and IP increase.9)The main problems of new media application in Shanghai mass sports events:the new media reporting model lacks innovation;unbalanced distribution of new media resources;new media coverage is repeat and less attractive.10)The new media strategies:content innovation and Integrate other media;subdivision media and mufti-angle reporting;increase investment in mobile media and change the application mode;targeted communication to enhance the audience’s viscosity;deepening cooperation between new media and competitions and provide a platform for communication.