Research On The Promotion Strategy Of Chinese Traditional Archery In Yunnan Province

Chinese traditional archery has a long history,China’s traditional archery,and as one of the Six Dynasties Confucianism advocated the development of "shot".Chinese Archery has gone through thousands of years of traditional Chinese culture accumulation and edification.It not only has distinct national characteristics,but also creates an important position of Chinese Archery in the whole sports culture system.It is a precious national cultural heritage.It has very high cultural value in the study of social development,etiquette and entertainment,weapon technology,production and life and sports competition in China.In 1957,modern archery in China was introduced.Under the impact of modern archery,western culture and Olympic ideology,China’s traditional archery is gradually forgotten.Today’s great environment has national policy support and excellent traditional culture inheritance and development engineering background.It is an unprecedented opportunity for the promotion of traditional archery and the promotion of our excellent traditional culture.Yunnan province is the most minority province in China.It has a good foundation for traditional sports of ethnic minorities.It is very important to study the promotion of Chinese Archery in Yunnan Province,and to sum up experience and lessons for the promotion of traditional archery.In this paper,using the method of literature,expert interviews,questionnaire survey,mathematical statistics,logical analysis,using the SWOT analysis of China’s traditional archery analysis in the promotion of Yunnan Province,the study demonstrates that the Chinese traditional archery in Yunnan province are mainly to promote the advantages of traditional archery is Yunnan traditional sports of ethnic minorities Province,multi function value,meet the needs of the masses in China’s outstanding traditional culture development under the background of government and leadership of the Yunnan Province,has a special traditional archery project management mechanism,Yunnan province traditional archery project into the campus to carry out hot.The disadvantages of promotion are mainly the traditional archery teachers in Yunnan,the shortage of teaching materials,the inadequate management organization,the characteristics of the project,and the promotion of traditional archery in the public and campus.The promotion opportunities mainly include the enhancement of awareness of national fitness and the good social environment,propaganda mode and diversification of media mode under the development of excellent traditional culture in China.The main challenges for the promotion are the numerous ethnic minorities in Yunnan Province,the non unification of various ethnic shooting methods,the impact of modern archery in foreign countries,the contradiction of inheritance and development.And on this basis,combined with the SWOT matrix,put forward China’s traditional archery in Yunnan province to promote the strategy,such as the full support of the masses,to guide the construction of archery hall archery club activities,fully cooperate with the professional game host,and start his own boutique events,unified teacher training and shooting standardization,the government and relevant departments should continue to strengthen and promote the traditional archery,into the campus of precision to create highlights,prominent influence.