Research On The Development Strategy Of Heilongjiang Marathon Competition Organization Competition

From 2015 to 2016,the full marathon in heilongjiang province has entered into the phase of blowout,as the dark horse series,a large number of marathons,has small size,but the level of good and bad are intermingled,both appeared Harbin international marathon this critically acclaimed top event,also appeared jingbo marathon so organization level is low,the controversial low end of the event Overall,there are no too many bright eye Behind this phenomenon,compared with domestic and international marathon also appeared a lot of problems 1?The lack of good sponsorsMarathon held funds cannot only rely on the government,should according to the market rules,introduce good sponsors to supplement the shortage of the funds.The current domestic and international first-class marathon unified approach is to obtain funding and returns to advertising resources,in xiamen marathon,for example,xiamen international marathon market development to realize early market development not only obtained from corporate sponsors,what is more important to corporate sponsors return for this,hired institute of xiamen university journalism brand and advertising to evaluate the competition of resources and,in the form of digital analysis of sponsorship benefits.Each sponsor due to get a lot of advertising in return,the amount of actual investment in the marathon is not big.Corporate sponsorship of xiamen international marathon,the average input-output ratio as high as 1:2.321.The full marathon in heilongjiang province in this area do not very ideal,part of the marathon even without named shang,advertising resources waste,financing source is not certain,further affect the quality of the event operations and services.2?The scale and quantity expanding,the service quality of the event promotion at a slow paceThe full marathon in heilongjiang province from four in 2015 to 2016 in 10 games,marathon held a gusher phenomenon,the number of entries from the early hundreds to thousands of people,gradually achieve the tens of thousands of people,there are more and more foreign players in the scale of the event and rising in influence,followed by event service quality problems.Scale and quantity expanding at the same time,the event service quality is difficult to match,although there are Harbin international marathon such acclaimed events,but most of the quadrature in the compasses in event service quality.3?Heilongjiang climate for marathon,part time setting is not reasonableHeilongjiang marathon event,most of them are considered the factors of weather and temperature events will be held to choose in a more appropriate time.But there are part of the marathon held in July and August,in heilongjiang province is located in China's northeast,summer time is short,high temperature time only for July and August,the time temperature conditions are not suitable for the marathon.Domestic and world class marathon on timing,is away from the hot season,choose between the average temperature of 10 ~ 18 ?,the relatively small wind,sunny weather more dates,temperature and the competition of the iaaf run similar guidelines suggest that the temperature of 5 ~ 15 ?.4?The referees and volunteers before the trainingReferees before the formal meeting,not enough attention,lack of substantial training.Volunteering selectively mandatory,influence the enthusiasm of volunteer service.A serious shortage of volunteer training,not trained or simple training into the post,is difficult to guarantee the quality of event services.5?Bonus is not high,difficult to attract excellent athletesIn bonuses than even the largest section of Harbin international marathon domestic top marathon also has a certain gap,in order to produce the problem is less attractive for elite athletes,the top three grades to meet the domestic first-class level,is difficult to ensure that the influence of the development.6?Track set basic reasonable,should further learn from top eventSetting of the track,basic meet the requirements of the marathon,especially in heilongjiang province mountain and forest is numerous,more conducive to mountain marathon or forest marathon.But in terms of CAA track certification,certification of the track number is less.In addition all track didn't take points starting gun and set on the blue line.7?Competition level is not high,difficult to form game brandThe full marathon in heilongjiang province lack of gold content,there is no CAA certification event as well as the level of CAA tournament,difficult to attract excellent athletes.Competition level is one of the important factors that influence game,it is also an important challenge to create heilongjiang game brand.8?Game operations to promote professional enoughHeilongjiang most marathons the lack of professional sports operation and promote the company and the traditional model for marathon run promotion has been compromised.