BBC UK National Image Building In Rio Olympics

In this paper,the British Broadcasting Corporation(BBC)on the 2016 Rio Summer Olympic Games for the analysis of the object,through data statistics,content analysis and other research methods to the framework theory and agenda theory as the theoretical basis for the analysis and development of the British mainstream Media BBC in the Rio Summer Olympics report on how to build the British national image.Through the analysis,found that the British in the BBC report presents the image of the country is politically powerful and have the future,respect,tolerance;Economic strength,gradually recovery,has the good economic prospects;Culture has a typical British humor,full of patriotism and national pride,rich humanistic spirit.In addition,the study also found that,in terms of the national image building of the Rio Olympic Games,the BBC reports used is given priority to with the subject;To return to sports and the athlete itself as the reported tone;For real,objective and balanced reporting criteria;The style to respect public opinion for the report.Although Britain in Rio Olympics face problems,such as take off the Europe Union but has been in this situation,through the BBC in Rio Olympic Games successful national image building,the British public and to enhance the sense of national pride and patriotic enthusiasm,full of hope to his country.Through analysis and research for the Rio games BBC report,summarizes its successful experience mainly has three points: good at using data analysis,report reflects the humanistic spirit and report back to the sport itself.Finally proposed the BBC national image building of Olympic Games reports on our country's three enlightenments: news media should meet the needs of the national image publicity,more focus on the audience feedback and feeling and patriotic spirit.