Research On The Protection Of Personal Privacy In Social Media

To respect and protect privacy is a defence for human freedom and dignity,and an important mark of human civilization as well.However,while bringing huge benefits to human,the application and development of new media also causes unprecedented tough challenges for traditional individual privacy protection.In current society,everyone 's individual privacy is vanishing,and our society seems to become a “transparent society”.In the social networking Web 2.0 age with high-developed media technology,social network has covered the traditional institutional communication.Thanks to the new system of information communication,the “private field” in network space is gradually becoming a public network field,and the concept of privacy caused by public-private field is facing a new situation.With the purpose of sharing and communication,social network endows our citizens with the freedom of speech,but meanwhile it also aggravates the risks of privacy infringement,and expands the connotation of privacy protection.With Sina Weibo as its research object and from the perspective of media technology and public field,this thesis tends to make a detailed analysis about the Weibo platform and its users,as well as the reasons why privacy issues are involved in the social network from the micro-level,so as to discuss the privacy-related competition between each right entity on social network,and to discover the plight of traditional privacy protection,and finally find out a proper protection approach that suits for the public field of social network.Through a series of researches,it finds out that the traditional barriers between private and public field has been broken by the digital space of social network and the initiative exposure of users,which facilitates the socialization of public field;in addition,the information communication system and users' spying psychology also provide abundant “raw materials” for the privacy infringement of the public field on social network,which aggravate the emergence and the risks of privacy issues.On social network,the competition for privacy right between entities like public powers,platforms,media and users,will cause many problems for traditional privacy,such as the deconstruction of “dualistic system” between the public and the private,the difficulty of tracing infringement entity,and the difficulty of defining criteria for privacy protection domain.Therefore,users of social network should improve their awareness of privacy protection in public field,enhance their behavioral self-control;and the platforms should serve as a “manager” who can maintain a friendly environment for information;also,foreign experience for privacy protection should be involved in the laws and regulations.Only in this way,can we build up a safe and healthy environment for social network,and better safeguard the privacy right for citizens.