Research On Market Operation Of RV Camping Base In Wuhan

With the rapid development of China’s social economy,the level of national income has increased year by year,which has strongly stimulated the development of sports leisure tourism market.In the sports leisure tourism industry,it is not only limited to traditional and group tours,but also more flexible and autonomous,similar to self driving travel.Many of them use camping as a way of recreation when traveling outdoors.At present,the domestic RV camping site is still at the initial stage of development,especially compared with the economically prosperous areas such as the East.In this case,the author takes the six big car camps in Wuhan as the research object,on the basis of the theory of market operation and construction model,combing the research literature about camping land,summarizing the successful experience,combining with the market research,so as to put forward a reliable plan for the development of the sports leisure camping area in Wuhan,in Wuhan To provide reference and reference for developing sports leisure camping tourism.Summarizing the findings and data analysis,the conclusions and recommendations include the following:First,the results of the data statistics and data analysis on the characteristics of the sports camping tourists can be found that the basic.characteristics of the sports tourists affect the behavior mode of the tourists’ choice of the RV camping tour,and the basic behavior characteristics of the sports tourists directly affect the expense behavior of the camping tourists,and under the policy drive,the tourist will seize the body.The targeted product design of camping sites is the basic goal of improving the passenger flow of RV camping base.Second,the main function products of the RV camp are to design the infrastructure and functional area service facilities of the barracks,including the type of camp,the security system to ensure the life of the camp,the catering,the sports field,the scenic spots,and the medical treatment.From the results of the tourist satisfaction analysis of the RV camp,we can see that security construction and service facilities are the main factors affecting the consumption of sports consumers,which has a direct relationship with the basic construction mode and the level of organization and management of the camps.It is imminent to strengthen the infrastructure construction and strengthen the management of diversified management.Third,through investigation and interview,in the operation of the six big car camps,several camps are in a passive state of business.There is no targeted marketing plan.It does not take the needs of sports consumers and the market status as the starting point.It has caused the camp in addition to the revenue of the scenic spots,including the base of the sports camping base of the RV.Other functional areas are inaccessible;The functional zoning and service standards of the fourth,sixth big RV camping bases are quite different.Through interviews with experts and field research,it is found that the service contents of the six camps are not the same,and there is no detailed and unified index system.The construction of the standard of Wuhan RV camps should conform to the current social status and market development level.Compared with Taiwan and domestic and foreign indicators system,there is a lack of foresight.Fifth,Wuhan sports leisure car camping base is in a rapid development period.The RV camp is under the jurisdiction of many functional departments such as the Sports Bureau and the Tourism Bureau,and the development and operation of the base are affected by various factors.In the process of operation,government departments,developers and operators only see that the RV camp is the so-called "sunrise industry" under the support of national environmental policy,which leads to the problem of only publicity and single propaganda in the process of construction investment.In the process of the development of the later camping base,the relevant functional departments of the Wuhan municipal government,as supervisors,should cooperate with the management parties of the camp with the modern information platform and advanced social functions to jointly promote the good operation of the sports recreational vehicle camping base in Wuhan.