A Comparative Analysis Of Chinese And Thai College Students Behaviors In Tourism Environment

Over the past decade,tourism environmental behavior has been widely studied.With the improvement of economic level,tourism has also been expanding.Tourism has become one of the indispensable activities in people’s life.Human travel activities destroy the tourism environment.In order to protect the ecological environment and improve the environment of tourism,it is the most effective measure.College students are the most influential groups,and the study of tourism environmental behavior is of great significance.So far,there are a lot of research on the cognition,perception and satisfaction of College Students’ tourism environment,but the comparative study on the environmental behavior of college students is still very little.This article holds that the environmental behavior of tourism refers to the environmental behavior of tourists in the course of tourism,which is mainly based on the theory of behavioral science,the theory of tourism environment and the theory of cross culture.This paper is divided into four groups of research subjects: China’s college students in China,Chinese college students in Thailand,university students in Thailand in Thailand,and university students in Thailand in China.The characteristics of their tourism environmental behavior are compared and analyzed,and the data obtained by issuing questionnaires are obtained.The questionnaire was analyzed by SPSS,and the key contents of environmental behavior and basic characteristics of college students were tested by demography,validity reliability analysis,correlation analysis and regression analysis.According to the analysis of the environmental behavior differences between different Chinese and Thailand university students,it is pointed out that there are some differences in the process of tourism environmental behavior between Chinese and Thailand university students with different demographic characteristics.The regression analysis was used to compare,and the regression analysis method was used to compare the tourism environment behavior as the dependent variable.Through linear regression,we obtained the independent variables of grade,subject,monthly living expenses,average residence days and tourism consumption level through linear regression.There is a significant correlation between the four independent variables of Chinese college students’ environmental tourism behavior in China.There is no significant correlation between the dependent variables and the monthly living expenses.The four independent variables of Chinese college students in Thailand have significant correlation with the dependent variables.There is no significant correlation between the level of Tourism consumption and the factors of the dependent variables,and the four autonomy of student?s in Thailand University.There is a significant correlation between variables and variables,but there is no significant correlation between the dependent variables,the four independent variables of Thailand college students in China have significant correlation with the dependent variables,but there is no significant correlation between the level of tourism consumption and the dependent variables.According to the conclusion of the tourist environment behavior of university students in China and Thailand,the suggestions are put forward to the three aspects of tourism related departments,tourism enterprises and colleges and universities in China and China,which are suitable for college students’ green tourism market.It is also emphasized that college students’ awareness of environmental behavior and the elements of eco tourism market can ultimately promote the sustainable development of tourism.