Research On Development Strategy Of QJ International Education Group

Education is the foundation of a country,especially the international education which carries modern people’s further pursuit of knowledge and culture.With the opening of the world and the increase of citizens’ income,studying abroad and related businesses have become a crucial part in the tertiary industry.From the nation’s perspective,the development of the industry is able to boost the economic progress and global exchange;from individuals’ viewpoint,the existence of the industry builds a bridge between China and the world;from the industry itself,relevant businesses with challenges and opportunities have a bright prospect.QJ International Education Group develops from an agency of studying abroad to a professional,international and modernized enterprise with businesses like overseas study agent,language training,emigration,overseas property purchasing,overseas financial planning,arts collection and entrepreneur union,etc.The Group is in its fast-growing phase,thus how to obtain the competitive edge and how to make more profits are questions that the group leader must consider first.Therefore,only a good development strategy which is made through scientific and comprehensive analyses can bring the enterprise more development opportunities.The research object of this thesis is QJ International Education Group,aiming to formulate a more scientific and feasible development strategy on the basis of clear recognizing and understanding the macro-environment,industry environment,internal resources and capabilities of the group through doing relevant research.The thesis first comes up with the background,significance,content and approach of the research,and briefly illustrates related theories including strategic management,competition theory and analytical methods,which lays a theoretical foundation of the research and analysis.While analyzing the environment,the thesis refers to both external environment and internal environment from all respects.Based on the analysis of advantages,disadvantages,opportunities and threats by using SWOT tool,the strategy is selected and the develop vision,mission and overall strategic objectives are planned,on the basis of which the specific and detailed development strategies are finally made from the corporation,business and function tiers respectively.And certain approaches are suggested to ensure the effective implementation of the development strategy.In the end,a summary is written to give the conclusion of the research and to propose the expectation of the future research.Due to the similarity of structures and business development of corporations in the same industry,it is hoped that the research thoughts and conclusion of this thesis can provide a reference to other corporations in studying,selecting and making development strategies.