Changchun Broad Art Franchise Management Case Study

With the continuous progress of reform and opening up and the vigorous development of market economy,private education in China is also making progress.From the beginning of the disagreement,become the later acceptance,and then encourage support,our country has gone through thirty spring and Autumn Periods on the road of private education.The private education promotion law,which was formally implemented in September 1,2017,gives more support to private education in policy,and makes more scientific management of private education in the system,so that private education can achieve a more long-term,more stable and faster development.After a period of exploration and development of private education in China,many private enterprises have begun to have capital,so the implementation of the expansion strategy is the main task for the next period.Franchising has become the preferred strategy for private education institutions to expand on the road because of its risk transfer and rapid development.However,many private enterprises do not form a scientific and complete franchise system on the road of franchising,which leads to the failure of many franchises.Taking the expansion of the franchise operation of Boda art school in Changchun as an example,based on the research status at home and abroad and the related management theory,through the study of the Charter of the franchise and the degree of the completion of the Charter,the following problems are found in the development of the big art school: the slow development of the new school.It is not enough to join the school,and so on.The main reason for these problems is the lack of investment in the early stage of the headquarters of Boda art school,the lack of later supply,and the neglect of marketing planning and brand building in the whole process of operation.On the basis of these facts,and after the analysis of the internal and external environment of the great art school,it is concluded that the deficiency of the franchise operation of Boda art school lies in the lack of scientific guiding principles and the lack of process and systematization in the work.In view of the above problems,three broad aspects of the franchising system are established,namely,support system,operation system and supervision system.The headquarters of the support system will provide identification system,curriculum system,teachers,branch manuals,etc.for the affiliated schools.The identification system is very important for the brand construction of the enterprise;the curriculum system is classified by age and subject,the traditional and high-tech strategies are adopted in the course of teaching.The teacher's construction has designed the corresponding promotion scheme and training mode from the characteristics of various teachers;the store manual stipulates the joining school.The job responsibilities and working procedures of each type of work make the work of joining schools standardized and simplified.From the two angles of the headquarters and the joining schools,the operation system designs the corresponding operation strategy for the operation system.The two parties are similar in the whole structure.The organization structure is redesigned first.The operation system is divided into the mainstream and the sub process.The most essential difference between the two is the different objectives: the operation target of the general department is the supply of resources.The goal of the school's operation is the value supply.The foundation of the supervision system is the establishment of the information network.In the design process,the responsible personnel and three specific supervisory methods are clearly defined.Finally,this article emphasizes the guarantee function of capital,salary and performance to the whole system operation.This paper,based on the bottlenecks encountered by Boda art school on the road of franchising,elaborated the method of establishing the franchise management system in detail,and realized the rational allocation of organizational resources,and provided suggestions for more enterprises to implement the franchise strategy in the future.