Research About Yunnan Business And Technology College Brand Management Strategy

There is a huge imbalance between supply and demand in Chinese education market,which can not be solved by relying solely on government.The establishment of private colleges and universities can effectively alleviate this imbalance.At present,China already has a large number of private institutions for higher learning,but its development scale and influence is far less than foreign private colleges and universities.In order to explore the way to reform private education industry,this paper has chosen Yunnan Business and Technology College as the object to analysis,which can be considered as representative of private schools in Yunnan.Writer has tried hard to find out existing problem during its brand strategy development and offered the corresponding solution.This paper deeply analyze brand of Yunnan Business and Technology College by combining various methods which focus on solving its existing problems and figure out applicable management strategy.This college should insist on provide high quality career education for the society and build up star major which has strong influence on relevant job market.The entire college must transform the brand construction idea and deepen the connotation of the brand.They also need to comprehensively strengthen brand promotion...