| At present,the core work of wenzhou’s unpaid blood donation work is to strengthen the incentive methods of blood donation,improve the recognition degree of people who donate blood without compensation,and promote the construction of blood donation system without compensation.Declaration platform automatically by the multifaceted classification recognition,combined with an efficient and effective promotion path of realizing scientific and reasonable incentive and blood donation efficient recruiting mobilization,to consolidate the fixed team benign ecological environment,optimization of unpaid blood donation blood donors,unpaid blood donation is good the atmosphere plays an important role,is the construction of "health in zhejiang province","health" wenzhou engineering of a powerful guarantee.Through the analysis of the development process,laws and regulations,business process,public participation and other aspects of the existing incentive methods for blood donation,the study concluded that the existing incentive methods for blood donation in Wenzhou still have some problems in terms of publicity,service level,commendation and other aspects.In terms of publicity,the city continues to carry out traditional publicity means such as physical advertising and media publication;In terms of service level,front-line posts have the separation of service and business concepts,and blood donors do not feel good about blood donation.In the way of commendation,there are some problems,such as the object of commendation is limited,the system of commendation and reward cannot be widely spread,the beneficiary area is narrow,and the participation behavior is limited.The corresponding reasons at three levels are as follows: in terms of publicity intensity,the traditional means of publicity have not been broken,the advertising efficiency has been improved,and the idea education has been carried out at the government level;In terms of service level,it has not yet learned the refined service model,established effective rules and procedures,and improved the service experience of blood donors.In the way of commendation,the incentive work of people at different levels has not been widely spread to achieve the awareness rate and participation of all groups.In addition,there are also weak volunteer team,blood station system management is not perfect and so on.Combined with the domestic and foreign references on the effective model of incentive measures for voluntary blood donation,the familiarity and understanding of the city’s existing model of blood donation,as well as the investigation and research on the participation and satisfaction of the public,this paper puts forward a reference optimization scheme.In terms of publicity intensity,traditional media and we media platforms should be utilized by combining the existing advanced mode of publicity methods and utilizing the existing popular publicity channels.In terms of service level,we should strengthen effective rules and regulations management,improve the satisfaction of blood donors to their business level,and strengthen the optimization of blood donation environment.In terms of commendation methods,we should formulate commendation methods scientifically and rationally,expand the scope of commendation objects,adopt different commendation methods for different groups,improve the awareness rate of the commendation system and the satisfaction of the masses,so as to effectively improve the existing incentive problems. |