Research On The Construction Of Mainstream Ideology In China In The Internet Era

In the context of "Internet+",information transmission technology and network technology have become important symbols of the development of productivity during this period,and to a certain extent,it can be said that the Internet has become the main battlefield of ideological controversy,and even the battleground of international ideological struggle.At present,the Western bourgeoisie holds not only the global political and economic resources,but also the power to generate and allocate ideology and other ideologies and cultures,and the Internet has become an emerging media tool for the Western capitalist countries to promote their political values.Since the reform and opening up,our country has made remarkable achievements in economic construction and the living standards of the people have improved significantly.In sharp contrast to the tremendous achievements in building a material civilization,a part of the population is characterized by moral slippage,uncertainty of ideal beliefs,the prevalence of altruism,hedonism and extreme individualism,and the tendency of people’s ideology and cyber-social thinking to be variable and diverse.Nowadays,the export of ideology to foreign countries has become the core interest of the United States and other Western countries,and the United States and the West have adopted the strategy of "seizing power before people,seizing people before hearts" to manipulate public opinion on the Internet in an attempt to form a discourse dissemination circle that is not conducive to the voice of the Chinese Communist Party and the people.The United States maintains its national security and world hegemony through its control of information flows and root servers,its power of discourse and rule-making in global new media technologies,its economic power to strengthen its cultural soft power,and its export of ideology to foreign countries.The global cyberspace is developing at a rapid pace,and we cannot avoid,and even less can we lag behind,the revolution in the world of communication.Since the 18 th CPC Nation Congress,General Secretary Xi attaches great importance to ideological work and has put forward new requirements and recommendations on ideological work.In the current offensive stage of reform and development,doing a good job in ideological work is a matter of governing the country,defining the country and the state,the flag and the road,and the future of the Party and the country.At present,the Internet and new media canon are more complex,and new media such as micro-blog,WeChat,live-streaming platforms,and self-media video sites are increasingly influencing ideological work,making it more difficult to guide online public opinion and manage public relations.On the one hand,we must seize the opportunity of changes in the media and public opinion patterns to promote human decency in cyberspace,and on the other hand,we must meet the challenge of transforming the way we work,innovating the way we express and disseminate our words,and building ideological dominance and modern discourse on the Internet.It is particularly important to consolidate the guiding position of Marxism,seize the right to speak on the Internet,and promote the modernization of the national governance system and its capacity to govern,in order to achieve a well-off society in general,the goal of "two hundred years" and the Chinese dream of the great revival of the Chinese nation.