The Study Of How To Improve The Image Of Weifang High-tech Zone Urban Administration Bureau

The urban administration bureau is an important guarantee for improving the urban order,improving the environment of the people,improving the living standards of the people,and improving the image of the city.In recent years,there have been frequent conflicts between urban administration bureau and those subject to law enforcement.At the same time,some media were driven by economic interests,They have made false and distorted reports on urban management work in order to attract attention.The frequent push has seriously affected the image of the urban administration bureau,reduced the prestige of the government,intensified social conflicts,and was incompatible with the goal and purpose of building a modern country that is rich,strong,democratic,civilized,harmonious and beautiful.In addition,there are still many shortcomings in urban administration bureau in China.For example,the system is still not perfect,the quality of the law enforcement team is uneven,and the difficulties in strict law enforcement are common problems at the grassroots level.It is also the deep reason that the urban management continuously presents a negative image.Not only at home,but even abroad,the media and society's assessment of the image of the city's law enforcement forces has shown a negative trend,which has greatly affected the effectiveness of administrative law enforcement and the international image of our government.Therefore,the government needs to pay full attention to the image risk of urban management as a "window department" and enhance the positive image of the city management law enforcement team.Through descriptive research method,case analysis method,investigation analysis method,and so on,this paper has carried out a lot of social investigation on the law enforcement of the new city administration,carried out in-depth research on the first-hand data,analyzed the formation process and reasons of the city management law enforcement,the characteristics of the image dissemination and set out from the city management team itself.The study of the urban management system,the difficult situation of law enforcement and the quality of the team is the starting point,so as to find out the reasons behind the negative image of the city management and put forward countermeasures,in order to improve the image of the city management and the credibility of the government,to provide a certain reference for urban construction.