Research On The Optimizing Path Of Postal Delivery Public Service

Posting and delivering communication is a basic right of every citizen.As the most basic postal industry,the development of postal delivery is directly related to social economy and public living standards.The development of postal industry is not only affected by local social economy and public living standards,but also plays a good role in promoting social economy and public living standards.This paper re-studies the public service of postal delivery,the main reason is the public service of postal delivery has the most extensive and close contact with social development and the public.Through the case studies and analysis of Lianyungang post delivery public service and its current situation,this paper puts forward the optimization and promotion path and strategy for Lianyungang post delivery public service.This article is divided into four parts.The first part discusses the background,purpose,methods and domestic and foreign research literature of the research.The second part is the theoretical analysis of public service optimization of postal delivery.It elaborates on the basic concepts and theories involved in the postal delivery public service.The third part is an analysis of the current situation of Lianyungang postal service.Through the analysis of the current situation of Lianyungang postal service,the existing problems are found out.The main problems are the insufficient guarantee of local laws and regulations,the disparity between service ability,level and user experience,the insufficient management of delivery team,the lack of “last mail in mail delivery”,mail transfer ability,rural delivery service and so on.Through analysis we know that the main reasons for these problems are that the local governments need to pay more attention to the public service of postal delivery,the lack of motivation for postal enterprises to actively promote service and the low threshold for the postal industry.Social express companies are easy to intervene and raise the cost of postal public service.The last part puts forward the optimization countermeasures of Lianyungang post delivery public service,what are mainly to improve the long-term mechanism of Lianyungang post delivery public service guarantee,strengthen the management of delivery team,improve the distribution of the "last mail" network of mail delivery,improve the timeliness of mail turnover,build Lianyungang rural areas relying on postal "delivery+",and build the service model of "six not go out of the village" for farmers.In view of Lianyungang rural postal delivery service,this paper puts forward the breakthrough point of making profits for farmers by relying on "sending +",so as to ensure that agricultural products,letters,parcels,party newspapers and periodicals can "be sent out and received".At the same time it can open up the channels between farmers and the outside world,so as to serve the national strategy of rural revitalization,promote the public awareness of Lianyungang Post and Delivery Public Service,and serve the local government of Lianyungang.