Study On The Effect Of Public Service Advertisement In Propagating Socialist Core Values

Socialist core values are highly condensed and concentrated expression of socialist core value system,and their propaganda effect directly affects the construction and perfection of socialist value system.The meaning of public service advertisement is to convey the public welfare idea to the broad masses of the people,to serve the broad masses of the people,and not to make a profit for the purpose of public communication.As an important part of the publicity system,the development of public service advertising and publicity efficacy is very worthy of study.This paper,through the study of socialist core values,and summarizes the current situation of the development of public service advertising in China,expounds the unique advantages of public service advertising in the propaganda of socialist core values,especially,taking the relevant works produced and broadcast by CCTV as an example,and comparing other propaganda means to study its efficacy.This paper is divided into six chapters.The first chapter is the introduction,which mainly introduces the background of the topic,the existing conclusions and the significance of the topic.The second chapter makes clear the unique advantages of public service advertisement in propagating socialist core values through the introduction of public service advertisement.In the third chapter,taking the existing public service advertisement works as an example,this paper expounds that the publicity of public service advertisement to socialist core values can effectively play a positive role in traditional culture,national image and public behavior norms.In the fourth chapter,through the feedback of the network questionnaire,this paper summarizes the achievements of the public service advertisement in propagating the socialist core values at the present stage,and also analyzes the problems that need to be improved,and analyzes the causes of the problems.In the fifth chapter,countermeasures are put forward to increase the effectiveness of publicity.Finally,for the conclusion,the propaganda of the socialist core values in the future is prospected.