Research On Preventing And Resolving Major Risks In The Field Of Ideology In The Perspective Of Omnimedia Communication

The continuous updating of science and technology and the rapid application in the media field has promoted the arrival of the all-media era.The continuous development of omnimedia has strengthened the human information community and the human life community.However,at the same time,the advance of the whole media has also led to profound changes in the ecology of public opinion,media structure and mode of communication,bringing new challenges to the work of public opinion.Ideological work is an extremely important work of the party,which is related to the survival and progress of the party and the country.Although the overall situation in the ideological field in our country is positive at present,it still faces some major risks,especially in the ideological management in the all media era.At present,under the background of omnimedia communication,China's ideological risk management mechanism is generally lagging behind the requirements of the development of the time,so changing this situation becomes an important part of the ideological work.The correct analysis of opportunities and challenges brought by the progress of omnimedia to China's ideological work is a prerequisite for preventing and resolving major risks.By defining the core concepts of omnimedia communication and ideology,this paper expounds the relevant basic theories to form an analytical framework,discusses the favorable conditions brought by omnimedia development to ideological work,expounds the major risks faced by China's ideological field under the omnimedia communication environment,and analyzes the main causes of the major risks in the ideological field.This paper attempts to divide the major risks in the field of ideology into those from the international community and those from the domestic community of the international and domestic perspectives.It points out that at present we are facing the international risks of the western forces squeezing China'sinformation development space for a long time,the western media dominating the pattern of international public opinion for a long time,and the infiltration of ideology by means of media tools.We are also facing the domestic risks of increasing the cost of ideological work,intensifying the confrontation of different ideological views,and increasing the passivity of ideological work.It is an important goal of research to propose effective ways to prevent and resolve major risks in the ideological field in the all media era.This study believes that ideological work should focus on the following four aspects: in strengthening the party's construction,adhere to the party's leadership of ideological work,continuously improve the overall quality of the management team,and strengthen the system design of ideological management;In terms of innovative ways of expression,we will continue to promote the popularization of Marxist theory,explore the value resources of excellent traditional culture,absorb and learn from excellent online cultural achievements,and actively promote the transformation of online ideological discourse.In promoting media integration,grasp the development trend and laws of media integration,build a new communication platform and mainstream media,build a high-quality all media talent team,and actively promote the construction of international communication capacity;In terms of improving the prevention mechanism,we will enhance our ability to identify major risks in the ideological field,improve the criteria for assessing major risks in the ideological field,establish an early warning mechanism for major risks in the ideological field,and enhance our ability to control major risks in the ideological field.As a result,major risks in the ideological field brought about by omnimedia communication are prevented and defused by the four major forces of leadership,attraction,communication and resistance formed by mainstream ideology.