Research On The Governance Of The Government Of The Online Fundraising Based On Public Satisfaction

With the popularization of information technology and the Internet,the online fundraising has become an important part of China's philanthropy.The development of online fundraising has brought new atmosphere to charity,promoted the innovation,efficiency and scientific development of charity in our country,but like other industries,online fundraising also needs to be managed,if left unfavorable to online fundraising to play the role of social security,and even endanger the development of the industry ecology,dampening the people's enthusiasm for charity participation.Therefore,the government governance of online fundraising is very necessary.Although China has managed the online fundraising in four aspects: legal and regulatory system,regulatory system,policy support and punishment mechanism,there are still problems: inadequate regulatory coverage and poor enforcement;the regulatory body is dispersed and cannot form a joint force;single policy support,deviation in implementation;inadequate punishment and lack of follow-up feedback.The reasons are:the top floor is inadequately designed and unforward-looking;the construction of industry development support system is not perfect;weak implementation links,lack of people's access;the channel of supervision is not smooth,the credibility of the industry is insufficient.Considering that public satisfaction is the evaluation standard of the government governance of online fundraising,we draw on the application case of the American customer satisfaction index model and the customer satisfaction model in the field of public management of scholars at home and abroad,construct the public satisfaction model of the online fundraising governmentgovernance,and evaluate the public satisfaction of the government's online fundraising governance.It is found that the government is weak in the construction of the legal system,The intensity of the crackdown on illegal crimes,the government regulation and so on,and the government still needs to strengthen the governance in the future.Guided by the theory of collaborative governance,the theory of government responsibility and the theory of customer satisfaction,combined with the empirical research conclusion of the public satisfaction of the government of the online fundraising,the problems and reasons of the government governance,the countermeasure of the government governance of online fundraising is put forward:clarify the role of the government;strengthen the governance foundation of government;strengthen top-level design and strategic planning;building a support system for the online fundraising industry;improveexecution and awareness of service;unblock the channels of supervision and enhance the credibility of the industry.