Study On Influencing Factors Of University Students' Weibo Public Participation

With the continuous development of the network,the Internet has changed the way of traditional public participation.It can be said that public participation is in the context of network public participation.As a network social media with a large user scale,Weibo has shown a powerful tandem role in information release and public opinion guidance.The group of college students is not only the main group of Weibo,but also the main body of public participation in the network.How to improve the breadth and depth of public participation of students through Weibo is a new proposition given to all walks of life in the era of social governance.Therefore,this paper takes the participatione of the public security issue in Weibo as the entry point,and uses qualitative research methods to deeply explore the influencing factors of college students' Weibo public participation,and provides a reliable basis for scientifically guiding college students to use Weibo for public participation.This paper takes grounded theory as the theoretical support.In the research preparation stage,it refers to the related literatures in the past,and combines the public affairs actually encountered by college students to sort out the concept of Weibo public participation and draw up an interview outline;In the stage of obtaining research data,the objective sampling principle is mainly used to select 20 college students as research objects,and the research materials are obtained by using in-depth interview method and document data method;In the research data analysis stage,under the guidance of grounded theoretical research skills,the Nvivo 11 software is used to analyze the data step by step and complete the saturation test,and the three core categories of participating subjects,external environment and the objective factors are obtained.It has led to 17 major categories such as efficacy awareness,critical mass and government official Weibo service quality.The three core categories constitute the three factors of the Weibo public participation motivation set of the college students:(1)Participation subject factors refer to the willingness and ability of college students to participate in the public participation of Weibo as the main body of Weibo public participation,which often constitutes internal motivation.Among them,individual cognition,efficacy consciousness,interest-driven,cognitive set-up and individual needs are the direct psychological drivers for the Weibo public participation willingness.Individual characteristics and personality traits are regulatory variables.(2)environment factors refer to external things that affect the Weibo public participation.Among them,the clustering effect and offline public participation atmosphere are the catalysts for the willingness to participate;The development of social media and the improvement of policy rules and legal provisions on network public participation are important guarantees for the Weibo public participation of college students.(3)The objective factors are the carriers of public participation in Weibo,mainly including Weibo platforms and government official Weibo.Their the quality of service is the important factors that affect college students Weibo public participation.Weibo platform which to meet the demand of college students' information,create a good experience and create a good participation environment is the premise of the Weibo public participation of college students.with government official weibo which quick response quickly and operate positively,jointly and directly promote weibo public participation behavior.Based on the research results,this paper combines the characteristics of college students' Weibo public participation behavior,the theoretical model of the influencing factors of college students' Weibo public participation is constructed.Finally,in order to promote the public participation of Weibo among college students,the researcher made exploratory suggestions.