Research On The Propaganda Of The "Movement Against Three Evils" In Shanghai

From November 1951 to October 1952,a large-scale political movement,the "movement against three evils",was launched in new China,with the main content of fighting corruption,waste and bureaucracy.This movement was implemented throughout China.This paper focuses on Shanghai which is the economic center of China,and starts from the publicity report of the "liberation daily",the official newspaper of Shanghai municipal party committee,and explores how the "liberation daily" propagandizes and reports the "movement against three evils" through the classified investigation of newspaper texts.The political movement cannot be launched without publicity,and the breadth of publicity influences the development of the political movement.The propaganda way is various,this paper mainly explores the propaganda way and characteristics of the party newspaper.There are six parts in this paper.Besides the introduction and conclusion,the main content is divided into four parts:The first part introduces how the "liberation daily" successfully introduced the "movement against three evils" into the people’s vision through agenda setting and "warm-up" measures before and after the large-scale launch of the "movement against three evils" in Shanghai,so as to prepare for public opinion for the following large-scale publicity.The second part mainly expounds the main contents of publicity report of the "liberation daily".At the beginning of the movement,the "liberation daily" repeatedly explained the necessity of launching the "movement against three evils" to gain the support of the masses.While criticizing extravagance and waste on a large scale,exposing various cases of corruption,and arousing the enthusiasm of the masses for struggle,the "liberation daily" introduced to the masses the methods for the implementation of the "movement against three evils" and promptly corrected the erroneous ideas of some party members,cadres and the masses.The third part focuses on the propaganda tactics and characteristics used by "liberation daily",for example,a typical shape,comic publicity,reporting intensively,public "review",making a comment about an event,"composite movement" and so on.These interesting forms well reflect the distinctive characteristics of the propaganda of party newspaper.The fourth part of this paper makes an overall evaluation of the publicity report of the "liberation daily".This paper holds that the publicity report of the "liberation daily" is a success,which is conducive to inspiring the masses’ enthusiasm for revolution and labor,deepening the public’s recognition of the new regime and consolidating the ruling position of the communist party of China.Based on the above analysis,this paper believes that the publicity report of the "liberation daily" at the early stage of the founding of new China well reflects the publicity characteristics of the party newspaper of the communist party of China,and achieves good publicity effect.But at the same time,this period of propaganda is the continuation of the Chinese communist party’s traditional propaganda model,or even "solidified".The propaganda process also has exaggerated facts,one-sided propaganda and other issues.And it reflects some shortcomings of the party newspaper model.It is worthy of reflection.