Research On Influencing Factors Of Internet Charity Participation Of Youth Groups

With the popularity of the Internet and the development of technology,all aspects of people's lives have already formed an inseparable relationship with the Internet.The combination of the Internet and charity has created a new charity ecosystem,promoted the diversification and nationalization of charity activities,and provided a new opportunity for the development of charity.The "13th Five-Year National Informatization Plan" also clearly stated that "actively develop online public welfare." Then,how to attract more people to participate in Internet charity activities and promote the long-term development of Internet charity has become an important issue for the development of charity in China.At the same time,due to their strong ability to accept new things and proficiency in Internet technology,young people have become the main participants of China's Internet charity activities.In this context,this paper analyzes the Internet charity participation behavior of youth groups,and combs out the main factors affecting their charitable participation,then puts forward the path and direction for the development of Internet charity on the basis of summary and analysis,so as to promote people's Internet charity participation and promote the better development of China's charity.In this paper,based on the Unified Theory of Acceptance and Use of Technology model(UTAUT),new variables are added in combination with relevant researches.According to the actual research content,this paper constructs the influencing factors research model of Internet charity participation and puts forward corresponding hypotheses,and designs a questionnaire to carry out the research in Xi'an.Subsequently,SPSS 20.0 is used to analyze the survey data,verify the research model and hypothesis,and get the research results.Through the empirical research and analysis in this paper,effort expectancy,social influence,social evaluation and perceived trust have a positive impact on the behavioral intention of young people to participate in Internet charity,and behavioral intention has a direct impact on the usage behavior of young people to participate in Internet charity.Finally,combined with the interview content,the paper summarizes the effective path of the development of Internet charity.