Study On The Dilemma And Countermeasures Of Wechat Business Development In China

With the advent of the information society,the rapid development of Internet technology,mobile phones,computers and other mobile devices penetration rate greatly improved,the number of Internet users broke through a new high.Wechat and other social applications provide a platform for chatting and releasing information.More and more people use Wechat to post commodity information and sell goods or provide services in the moments.At the same time,the Internet shopping boom has risen,wechat business,this emerging e-commerce model also appeared.Wechat business is a marketing model mainly based on mobile social network and based on interpersonal relationship.Wechat business has incomparable innate advantages such as low access threshold,low cost and simple operation.In recent years,wechat business has ushered in rapid development.The number of employees has been growing rapidly and the market transaction scale has repeatedly reached new highs,making great contributions to the development of the market economy.But wechat business development also gradually exposed,the problems of legal regulation is not perfect enough,lack of legislation,the various departments responsibility unknown,not form a complete supervision system,lack of self-discipline wechat business industry and civil legal consciousness and so on phenomenon is outstanding,in wechat business sectors prevalence of false advertising,product quality,the phenomenon such as infringement of intellectual property rights,consumers' rights often appear.Therefore,it is necessary to solve the problem of the virtuality and concealment of wechat business transactions,and establish a sound legal regulation of wechat business and a scientific and efficient regulatory system of wechat business.This study aims to explore the dilemma of legal regulation in the development of wechat business in China,and demonstrates the necessity of legal regulation of wechat business based on relevant basic theories of wechat business by adopting methods such as literature research,case analysis and systematic research.This study starts with the concept and characteristics of wechat business,classifies wechat business and defines the legal nature of wechat business.Because many people lack understanding of the basic content of wechat business and have certain misunderstanding and prejudice towards wechat business,it is helpful to understand wechat business comprehensively and profoundly to clarify the relevant concepts and basic theories of wechat business.Secondly,combined with the development of wechat business,this study makes an in-depth study of wechat business from the perspective of law and introduces the development status of wechat business,which is helpful to further study the legal regulation of wechat business.This study points out that the existing wechat business legislation is not perfect,the regulatory system is not sound,administrative law enforcement is difficult,there is no unified industry norms and consumers lack of legal awareness and other issues.Combined with the actual situation,the typical cases of wechat business are analyzed in depth,classified and compared,the characteristics of wechat business cases are summarized,and the problems are found,so as to obtain the enlightenment of regulating wechat business,and strive to put forward more perfect Suggestions for the legal regulation of wechat business.Based on the above research,some thoughts are put forward to improve wechat business legal regulation,including improving the relevant wechat business legislation and tax system,establishing an effective regulatory system,strengthening pluralistic co-governance,promoting mutual cooperation between government departments and social platforms,strengthening wechat business industry self-discipline,and improving citizens' legal awareness.As a new mode,wechat business plays an important role in the position in national economy,some of the legal dilemma in its developing faced to be solved,thus it is necessary to perfect the the wechat business' legal regulation,legal regulation of wechat business needs to combine wechat business development in present situation from different aspects,such as legislation,regulation,law enforcement,law-abiding,perfect.This study is committed to analyzing the reality of wechat business development in China,combining with relevant cases to explore the legal dilemma faced by wechat business,so as to get how to think about the legal regulation of wechat business,in order to put forward valuable Suggestions for the development of wechat business,promote the development of this emerging e-commerce model,and promote the prosperity and growth of the market.