| In recent years,the electronic commerce in our country has obtained swift and violent development,and wechat business has become one kind of new marketing methods.According to related statistics,there are more than thirty million people who work in wechat business,and wechat business market size is over two hundred billion yuan.This set of data shows that wechat business has made the development of blowout try just in a few short years time.Wechat business has the characteristics of fast information spreading and simple operation mode,while the stipulation on the property and behavior regulation of wechat business is not clear,which causes the absence of supervision.The phenomenon of violation on wechat business management behavior which violates consumers’ rights and interests is so common that the legal stipulation on wechat business is urgently needed.This article mainly consists of the following six parts.The first part is introduction,which mainly introduces the research methods and research significance.The second part starts with the definition and development status of wechat business,and summarizes the characteristics and predicaments of the new e-commerce platform by exploring the difference of wechat business and traditional e-commence.The third part puts forward some suggestions on the regulatory system of wechat business by analyzing some different supervision model in other countries.The fourth part first explores the shortage of wechat business access mechanism and then comes up with some suggestions from the construction of wechat business access mechanism.The fifth part mainly discusses the wechat business transaction process from the payment of means,mode and time.It analyzes that the lack of construction on the third party payment platform and quality supervision system causes so many problems in wechat business transaction,and comes up with corresponding supervision measures.The sixth part discusses problems on consumer relief under wechat business mode.This paper appeals to the construction on consumer relief mechanism because it is a kind effective supervision.As a more and more popular marketing mode,on one hand we should pay close attention on its development and acknowledge its legal status;on the other hand we should take legal regulations and complete the correlative law and make regulations on the payment pattern of wechat business.In order to accelerate the normalized development of wechat business,we should complete the legal definition on wechat business agent behaviors,make improvements on regulatory system of wechat register,and construct credit appraisal system.Besides,we should complete the means and methods of wechat business transaction to promote a healthy development of wechat business and other network economy behavior. |
