Research On Information Power And Its Operation Process Of Cyberspace

Information authority refers to the ability to influence an information audience based on the likelihood of production or control over demanding information.Along with the rapid development of Internet technology,information production in cyberspace is expanding,time and space constraints are constantly being broken,information power relations between demand and satisfaction,and online public opinion games are constantly emerging.This series of changes has caused the information power in cyberspace to be separated from the traditional power operation mode and become a kind of flowing power.After reviewing the past literature and classical theory,this paper constructs a theoretical interpretation framework for information power and its operation process in cyberspace.It is considered that the relationship between information power holders and information audiences in cyberspace is through demand and satisfaction.The relationship between the information audience and the information needs is the basis of the information power.In order to obtain the information power,the information producer tries to produce the demand information,while the information communicator expects to control the demand information.The information producer produces information,the information communicator controls the information,and the information audience receives the information.The three construct a running network with information power as the core in the cyberspace.Based on this,this study proposes three main hypotheses:1.The production and control of information affects the size of network information power;2.The information power in the network society is fluid;3.The role of network public opinion exists between roles.Identify the game.This article uses the web crawler approach to the hot topic of the Sina Weibo platform from November I to December 5,2017-Jianggean and the hot topic between January 30 and February 15,2018.-The microblog data of the Tang Lanlan incident was crawled,using social network analysis methods,big data analysis and text analysis methods,and about 150,0。0 pieces of Weibo data obtained by softiware such as SPSS,STATA and Gephi.The theoretical hypothesis of power and its operational process is tested and the following findings are found:(1)the construction of information power indicators and factors affecting the size of information power.Using the network centrality,including network centrality,close centrality,intermediary centrality and feature vector centrality and other network indicators to construct information power indicators,can be used to calculate the information authority index of Weibo users.Using social network analysis method to analyze the information power index of more than 100,000 data in Jiangge case,the data of the top 50 Weibo users were selected for regression analysis.,and the original microblog number,attention number and Weibo were obtained.The content impact index is a factor that affects the size of information power.(2)Information power in the network society is fluid.It is mainly represented by the internal difference of the information power holding group in the horizontal dimension and the demand information change in the vertical dimension due to the time difference.(3)The logic of obtaining information power.Information production and information control are the roots of information power acquisition.Network individuals need to have expectations of information power first,then choose different behavior strategies according to different scenarios,and establish information power relations with information audiences.In this process,information martial effect and The spiral effect of silence strengthens the relationship between fixed information authority and temporary information authority.(4)Characteristics of public opinion network in the network society:Through the analysis of the characteristics of the public opinion community in the Jiangge case and the Tang Lanlan incident,it is found that the public opinion network has the following characteristics:1.The public opinion network is composed of numerous public opinion communities;The core node and his fans constitute a fixed information authority relationship,and other indirect fan nodes establish a temporary authority relationship;3,information power decentralization,there is no absolute public opinion center in a public opinion event;If you want to gain higher information power in the event,you must include the keywords of the public opinion event.(5)In cyberspace,the mode of dissemination of information power is:a user’s information power transmission and influence mode is a chain structure,that is,A→B→C→D.In a public opinion event,the dissemination of information power is achieved through a cobweb structure in which various information chains are intertwined and intertwined.Therefore,the mode of dissemination and influence of information power can be explained as:the fixed information authority relationship of multiple communities is the core,and the temporary information authority relationship is the key overlapping structure.The fixed information authority relationship is the basis of information power,and the temporary information authority relationship is the expansion of information power.(6)The information power game in cyberspace belongs to the infinite game.The information power game in the public opinion event is essentially a game about identity.In the field of public opinion,whoever gets more recognition and who has greater:information power can affect more users.Through the research of this paper,the production and control of information is the source of information power and the power of network information power.In the network society,information power is flowing,changes with time,and is not fixed to an individual or Among the groups;there is a game of information power between different public opinion roles among the public opinion events that are constantly emerging in cyberspace.In cyberspace,the relationship between information rights holders and information audiences,fixed information authority relationships and temporary information authority relationships are the basic network relationships based on information resources in the network society.Interweaving,in the space of rapid flow of Internet information,constitutes a complex but logical paradox system and information power structure.