Research On The Value Of Video Game Copyright Based On Grey System Theory

In 21th century,video games have become a new industry in China.In our increasingly busy modern life,compared with tourism and food and other forms of entertainment,video games are easy to obtain,of which the place requirements are simple and diverse,and it is not going to have too much impact on the surrounding environment,it is a low-cost,fast-paced entertainment,which is more and more popular with modern people.The video game industry,especially the mobile game industry,has become a high-income industry compared with the traditional entertainment industry of film,television and music.In this context,the number of video game copyright increased dramatically,the number of new video game copyright registered every year had reached thousands,whether the stock or the growth is very significant.The benefits of video games are affected by many factors,of which,the most basic factors is the number of players.More and more video game products pour into the market,and fierce market competition requires video game manufacturers to try to increase the number of players’ customers,and to win over more users from their competitors,which requires that video game manufacturers are able to evaluate the value of video game copyright,to determine whether the video game copyright meets the purpose of attracting players and increasing game revenue.While in the current electronic game market,the electronic game manufacturer still lacks the feasible value appraisal plan,and can only use the experience to estimate the future income of the electronic game,then enters the market with the gambling mentality.Although the game manufacturer can judge the game income period and the main income influence factors based on the experience,they can not define the operation mechanism of all kinds of factors,nor can they quantify the amount of the future revenue forecast.This article combined the characteristics of the electronic game industry,introduced the grey prediction theory,took a foreign game introduced by the listed company as an example,which explored the feasible scheme of the value evaluation of the electronic game copyright in the electronic game industry with the case study method.And this paper summarized the property and value source of video game copyright.It was found that the value source of video game copyright was the monopoly of communication right,from which we could conclude the property of video game copyright.According to the property characteristics of video game copyright,this paper predicted the future income of video game with grey forecast method,and then calculated the value of video game copyright through revenue approach.It is of theoretical and practical significance to provide a certain degree of operation scheme.which for video game manufacturers to solve the problem of predicting the revenue of electronic games,and evaluating the value of video game copyright.