A Study On The Influence Of "Sang Culture" On Youth Value And The Countermeasures

The modernization process has spawned a new form and new problem of the Chinese youth culture of the "sang culture".The "sang culture" is the occasional network phenomenon that relies on the youth "playing the Punchline" to express frustration,and then spreads and infiltrates through the new media and social culture,which triggers the collective psychological anesthesia of the youth.The essence of "sang culture" is the extension of individualism,mediocrity and nihilism in the youth group.It is a direct reflection of the current objective social reality which corresponds to the certain social reality.In the context of the era of a comprehensive well-off society,it’s particularly important that the government should make sure of the fairness and efficiency of youth policies,the mainstream medias should face and resolve the dilemma of the youth community’s real difficulties,and young people also should work hard for nurturing positive youth values.In view of the above problems,this study draws on relevant theories such as communication,sociology,psychology,and education,and conducts a comprehensive analysis from the following three aspects:First,basic theoretical research.First,the formation process of the network "sang culture" was studied.The emergence of sang culture is precisely the contingent network phenomenon of frustration caused by the youth" playing the Internet meme".After the new media spreads and the social culture continues to infiltrate,it triggers the inevitability and collective emotional resonance of the youth.Secondly,through its actual performance,the spiritual essence of the network "sang culture" is derived,that is,the value individualism brought about by modernization,the refined mediocrity after the disappearance of traditional heroism,and the value nihilism extended by capital logic.Starting from the characteristics of contemporary youth,this paper analyzes the theoretical basis of the formation of the influence of the network "sang culture" by drawing on the relevant theories of communication.Finally,it systematically comprehensively sorts out the influence mechanism of the network "sang culture" on the formation of youth values.Second,an empirical survey analysis.Through the questionnaire survey,the author analyzes the subject of the network "sang culture "influence value formation,and explores the extent to which the network "sang culture" affects the values of youth.Third,guide strategy research.Aiming at the mechanism analysis and empirical research on the influence of the network "sang culture" on the values of youth,the guiding strategies are proposed from the government,mainstream media and youth themselves.First of all,the government must take a two-pronged approach and do a good job in youth service security.Secondly,the mainstream media must persist in seeking common ground while reserving differences,understand and guide the plight of youth reality,and finally the youth themselves must strengthen their convictions and strive to achieve their own ideals.