The Cause Analysis And Strategy Of Public Opinion Reversal In The Rescue And Relief Work By People's Armed Police

Public opinion reversal is a new phenomenon in public opinion space,At the beginning of a news releasement,public opinion is affected by the media or direction distributed by people who publishes the news.In addition,the public is lack of the analyzing ability which makes the public voice lean to one side and point the spearhead to one side.However,as the fact is revealed continuously,the plot suddenly reverses and public opinions change,unstable,It might continuously triggers a wide spreading news issue.Under the influence caused by our citizens' publish sentiment,it is common that anything relates to military affairs will absolutely become a topical issue,and the reversal of public opinion occurs in military news extensively.This kind of reversal which occurs regularly is consuming social credibility,will affect the impression of our communist party and military force.we must pay high attention to it.In recent years,our country is suffering series of natural disasters including earthquake,flood and debris flow.the rescue and relief work is a constant reality.Especially in these years,as the role of our country in the world promotes gradually,People's Armed Police overseas rescue shoulders larger rescuing responsibility than ever before,and it accepts more and more rescuing tasks.With the development of international association and under the new situation with quick promotion of information,the Police Army rescuing and relief work receives unprecedented expectation and attention.In this circumstance,analyzing the cause and reasonably leading the direction of public opinions reverse which can lead,decrease,avoid and even reverse the public opinion is becoming more and more important.It can also help to build a good image of our army and strengthen the public credibility of our party and government.This paper takes an example of crisis PR and crisis communication theory and combines the factual public opinion reversal examples to analyze the formation reason deeply.It is based on the public opinions that People's Armed Police carries out rescue and relief work in Haiti,Pakistan,Nepal and the Tianjin blasts.It put forward reasonable,beneficial and polite analysis.It also comes up with some counter measures and suggestions to deal with the public opinions reversal while accomplishing the relevant and practical theory achievement,and it offers series of considerable and beneficial inspiration and reference.