Research On The Construction And Comprehensive Evaluation Of The Index System Of Insurance Company’s Entry Into The Old-age Industry

With the rapid development of economy and society,the problems of population aging in our country has become increasingly prominent.Since 2010,a series of old-age policies promulgated by our country have effectively alleviated the problem of population aging and provided new investment insurance institutions for insurance companies.Investment channels-pension industry.As far as the insurance industry itself is concerned,with the continuous improvement of the awareness of the residents’ insurance in China,the standardized management of the insurance industry in our country has been continuously strengthened,especially in the development of the oldage industry.Based on this background,this paper analyzes the old people ’s demand for the market as the service object of the old-age industry,starting from the needs of the elderly.At the same time,through the analysis of the current situation of China’s old-age industry,including pension products,pension services,pension and pension finance,and the existing basic family pension,institutional pension and community pension,The angle of China to provide the current level of pension.In order to solve the problem of supply and demand of the old-age pension in our country,this paper analyzes the operation of the insurance company of the existing land-raising industry based on Maslow’s demand theory and the basic research,The insurance company’s existing investment in the old-age industry,according to the basic needs of the elderly groups and a higher level of spiritual needs,to build a comprehensive index system.The index system through the two groups of the elderly needs-the basic needs and spiritual needs-to break down,the implementation of specific indicators of the parameters,in accordance with scientific and objective principles,the formation of secondary index system.In order to prove the scientificity and feasibility of the index system,this paper takes the relative health insurance companies of Taikang Life and Hezhong Life as the benchmark,and takes the relevant data of the insurance companies involved in the old-age industry as the reference.,To quantify the specific indicators for the existing insurance companies to better develop the pension industry and the insurance industry is about to enter the pension industry to do a good job of investment planning to provide a scientific theoretical basis and feasible practical reference.