A Research On The Communication Psychology About The Virtue Of Meaningful Entertainment Media

Entertainment media has become an indispensable element in modern society.However,the research on the ontology and effect of entertainment media is mostly problem-oriented.Previous researches mainly focus on the negative content in the entertainment media and the negative effects produced by satisfying the emotional demands of the subject.In fact,the study of passive entertainment media not only neglects the positive construction significance of entertainment media,but also constitutes a paradox with the popular practice status of entertainment media.Based on this theory and practice background,this paper attempts to explore the positive significance of meaningful entertainment media to the construction and development of the virtue spread through discussion on the subject's virtue modernization.The writer thinks that the subject has the motive of media use of self-actualization.Under this dynamic,The subject not only gains more sensual pleasures,but also persues virtue and wellbeing consciously.On the one hand,meaningful entertainment media provides scenes and contents for the dissemination of virtue.The concrete manifestation is the meaningful entertainment media consciously depicts the modernized virtue content.On the other hand,the modernized virtues are awakened and reconstructed by positive emotion and virtue motivation of savoring and learning in the interaction between the subject and the meaningful entertainment media.The concrete manifestation is the person as subject to wake up and reshape the modernized virtue personality with the meaningful entertainment media of pursuit of virtue.This theoretical understanding will provide a theoretical confidence and application value for the positioning and development of entertainment media practice.Through the study of meaningful entertainment media,the state needs to have great plans and requirements for the development of entertainment media,so as to ensure that the entertainment media can correctly express the national discourse,reflect the core values of socialism and spread more positive energy.The media organizations should create the public opinion of entertainment media based on virtue and promote the modernization process of the subject virtues.The audience should pay attention to the cultivation of positive media literacy,face the intrinsic needs of self-positive traits and become the beneficiaries of virtue and the self-consciously communicator.