The Study On Administrative Law For Perfecting Commercial Time-honored Brand's Management

In the long process of the development of China's commercial time-honored brands,some have interrupted operations,and some have continued to exist in various forms.The interest disputes of old commercial names have been complicated and complex,and the number of old-fashioned rights disputes has been increasing.This article starts from the concept of time-honored brand,and points out that the old business name has a long history and culture and a huge brand value.The old business name in the industry has a compound ownership and the old unemployed is a limited resource in the public domain.It is proposed to improve the existing old brand recognition standards.In the industry's old administrative recognition system,an administrative licensing system was adopted to regulate the use of old unemployed people,and it was proposed to increase the administrative responsibilities of unreasonable users.The first part of the article,starting from the concept of time-honored brand,divides the time-honored name into the old and old unemployed.It points out that the old commercial name is rich in brand features,and is different from the old name and the number,trademark,and trade secret.It points out the old and old unemployed law in the industry.feature.The second part of the article starts with the typical cases of the four traditional time-honored brands “Fangshunhe”,“Tongdefu”,“Tongqinghao”,and “ Guanshengyuan ”,and focuses on the practical problems faced by the time-honored brands and their reasons: There is a conflict between the ownership of commercial brands and the ownership of administrative licenses and administrative affirmation rights;second,the old unemployed has become an intangible asset in the public domain and its ownership is indefinite;Third,the lack of protection of old-brand trademark rights is not enough,and the old historical goodwill is vulnerable to dishonesty.Use;Fourth,different companies "shared" using the same old name has "mutual harm" hidden dangers.On the basis of problem-oriented,the author divides the old business name into old and old,and analyzes the necessity of reforming the old brand management from the four perspectives of resolving rights conflicts,stabilizing the market order,fostering national brands,and developing and utilizing commercialresources.The third part of the article introduces the current status of China's commercial old-fashioned management,and points out that existing administrative legal norms have a low level of effectiveness,chaos of management bodies,and lack of standardized management issues in the use of old jobless titles.The fourth part of the article,combining the foreign government's management experience with local brands,puts forward specific suggestions for improving the management of China's commercial old brands: clarify the ownership of the old-named titles;further standardize the standards and procedures for determining the rights of old commercial names;integrate the old unemployed into the government's management;manage the old unemployed through the administrative licensing system;as soon as possible to improve the legislation of the old business management.