Research On The Intellectual Property Protection Of China Time-honored Brand

China Time-honored Brand has generations of unique skills, excellent business philosophy and culture, which is the Chinese nation’s precious cultural treasures and wealth. However, it is now the development of The China Time-honored Brand is not optimistic. When asked the reason, the legal system is flawed and the legal protection system is not perfect, so that there is a conflict between the Time-honored Brand and other rights; Besides, old enterprise itself has many problems, mainly because old companies do not focus on brand maintenance and innovation, have weak awareness of intellectual property protection, and the protection mechanisms of the intellectual property is not perfect. Stared from the development status, learned foreign-related legal protection system and legislative experience, based on the research method-comparative analysis, this paper gives out some suggestions on improving the intellectual property protection, drawing on the experience of foreign legislation:Firstly, institutionally speaking, on the one hand, it proposed theoretical conception about how to improve our existing legal system:To clear the intellectual property of trade name rights, to follow and establish the well-known trademark system, give the old special protection, improve the legal system to protect the trade name rights. On the other hand, we should combine with local culture and the characteristics of itself; strengthen local legislation to protect the trade name. Through a combination of central and local legislation, the protection of the old is more comprehensive and concrete, to form a complete protection system. Secondly, from the enterprise level, old enterprises should realize the importance of intellectual property protection and strengthen it, to improve China Time-honored Brand’s intellectual property strategy and intellectual property management, etc. Strengthening the protection of The China Time-honored Brand intellectual property and Perfecting the relevant legislation are of great significance to the development of The China Time-honored Brand, it is not only the protection for the legitimate interests of the parties, but also protecting the social and economic healthily and orderly,promoting the inheritance of the cultural.