Research On China’s Government Supervision Of Webcasting

Webcasting refers to a new type of online media in which real-life scenes are synchronized and live broadcasts,which are provided by the mass media network and provided with relevant technologies.The webcast platform provides webcast services,and it depends on various webcasting software and mobile phone applications.With the popularity of smart mobile terminals and wireless networks,webcasting has become the most popular online virtual industry.In 2017,the number of online live webcasters in China reached 392 million.The form of “webcasting of the whole people” has already formed.Webcasting is a typical phenomenon in a risk society.Compared with traditional information dissemination methods,webcasting is characterized by mobility,Interactivity,and immediacy.The instantaneous nature of webcasting makes the information dissemination process without time lag.The dissemination efficiency has reached an unprecedented height.At the same time,these characteristics of online communication are also the difficulties for supervision.The immediacy of live broadcast makes it difficult for the regulatory authorities to conduct an immediate review of the authenticity and legitimacy of live webcasting information.The traditional post-examination mode faces the delay-free in information dissemination.It appears to be overstretched,and the mode of information dissemination of webcastsing places high demands on the efficiency and predictability of the regulatory authorities.Looking at the regulatory practices in the field of live broadcast in China,although the government has taken certain measures to supervise online live broadcasts,including the formulation of relevant laws and regulations,and the occasional special rectification activities,however,there are problems in China’s online live webcasting supervision: imperfect legislation,fragmentation of regulatory bodies,single governance methods,and lack of cooperative supervision mechanisms.Specifically,the performance of online live broadcasting legislation lags behind and the legal hierarchy is low and the legislation is more scattered,resulting in the actual effectiveness of the relevant text specification is low.In addition,there is a problem of multi-headed management in China’s online live broadcast supervision,and there is a lack of coordination among various management departments,which results in low supervision efficiency.At the same time,China’s current chaotic monitoring of network live broadcasting mainly focuses on special governance activities.It is essentially a manifestation of dynamic governance and fails to form a long-term governance mechanism.Finally,the development of self-regulatory organizations for webcasting in China is relatively weak,and there is a lack of cooperation between the government and self-regulatory organizations,and it is difficult to form regulatory cooperation forces.After summarizing the problems in the field of network supervision in China,this paper analyzes the legislation,management,and technical means of the UK,the United States,Germany,and other countries in the field of live webcasting,and believes that the core advantage of foreign online live broadcasting governance lies in the flexibility of legislation and the technical advantages of self-discipline organizations for webcasting through incentives.Therefore,on the basis of analyzing the practical experience of standardizing webcasting abroad and combining the multi-center governance theory,this paper proposes to improve the quality and forward-looking of the legislation of the Chinese government in the field of webcasting,to unify the main body of supervision,and to establish a regulatory coordination mechanism,introduce administrative appointments and technical means,and establish a cooperative supervision system.