Research On The Design Of Mg Animation Public Service Advertisement Of "Green Yangtze River Water"

The Yangtze River is the mother river of the Chinese nation,and the water environment of the Yangtze River has always been a hot issue of social concern.Protecting the mother river not only respects the history of the Yangtze River,but also improves people's quality of life.At present,most of the public service advertisements about the environmental protection of the Yangtze River are mainly plane posters,which are single and difficult to apply to the youth groups.Nowadays,the demand for multimedia interaction in advertising forms is increasing,and the forms of public service advertising are increasingly rich,but the advertising for young people is relatively scarce.The application of Mg animation in the creation of public service advertising is a new trend of mobile Internet communication,which can attract the attention of teenagers.Therefore,this paper hopes that through the design practice of the original work mg animation public service advertisement "green Yangtze River water",the majority of young people can realize the importance of protecting the water environment along the Yangtze River in Wuhan,and stimulate the majority of young people's sense of responsibility for the protection of the Yangtze river water environment.The paper is divided into five chapters.The first chapter focuses on the source of the topic,the purpose and significance of the research and the research methods.The second chapter analyzes the current situation of the development of Mg animation at home and abroad,and concludes three ways of communication and social influence of Mg animation public service advertising.After the previous analysis,the four advantages of Mg animation public service advertising are sorted out: the diversity of forms of expression,the universality of communication methods,the interest of information dissemination,and the low production cost and high timeliness.In the third chapter,the water environment along the Yangtze River in Wuhan is investigated,and the preliminary planning of the public service advertisement design is carried out through the investigation materials and data analysis.The fourth chapter through the early writing of "green Yangtze River water" script,script and set the protagonist image to determine the specific practice of public service advertising production in the later stage.The fifth chapter is the summary and Prospect of the full text.Now is an era of science and technology information,Mg animation public service advertising application prospect is very broad,hope through the design practice of this public service advertising,Mg animation and public service advertising combination in the future there are more possibilities.